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Shannon Sweeney

Senior Marketing Manager at Death Wish Coffee Company

Shannon Sweeney is currently the E-Commerce Marketing Director at Death Wish Coffee Company, based in Saratoga Springs, New York.12 She has been with the company since April 2018, progressing through various roles including Content Manager, Marketing Manager, Senior Marketing Manager, Product Marketing Director, and now E-Commerce Marketing Director.1

Shannon's responsibilities include:

  • Overseeing all activities on the direct-to-consumer website, including product launches, inventory, promotional calendar, subscription platform, and overall user experience1
  • Managing the promotions calendar to align with company strategy and meet monthly financial sales goals1
  • Launching new products and overseeing packaging rebrands1

Prior to joining Death Wish Coffee, Shannon worked as:

  • Copywriter at Creative Communication Associates
  • Reporter at Albany Business Review
  • Copy Editing Intern at Pittsburgh Post-Gazette
  • Editor in Chief at The Daily Collegian (Penn State University's student newspaper)12

Shannon holds a Bachelor's degree in Print and Digital Journalism and Political Science from Penn State University.2 She also has a Professional Certificate in Product Management from Kellogg Executive Education.1

Highlights

Fueled By Death Cast Ep. 21 - THOMAS DRAGONETTE
Nov 10 · theorg.com
Shannon Sweeney - eCommerce Marketing Director at Death Wish ...
Shannon Sweeney - eCommerce Marketing Director at Death Wish ...
Fueled By Death Cast Ep. 105 - SHANNON SWEENEY
Fueled By Death Cast Ep. 105 - SHANNON SWEENEY
Jan 1 · rocketreach.co
Death Wish Coffee Company Management Team | Org Chart

Related Questions

What are Shannon Sweeney's key achievements at Death Wish Coffee Company?
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Shannon Sweeney
Shannon Sweeney, photo 1
Shannon Sweeney, photo 2
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Location

Saratoga Springs, New York, United States