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Shari Hazlett

Storytelling | Digital Engagement

Professional Background

Shari Hazlett is an accomplished digital marketing and creative leader renowned for her expertise in designing authentic customer experiences and launching successful content campaigns. With over 15 years of dedication to transforming organizations through innovative strategies, Shari has built a remarkable career that spans various sectors including retail, media and entertainment, manufacturing, financial services, higher education, and professional services.

Early in her career, Shari focused on program design and branding within B2C marketing initiatives. She played a substantial role in developing strategies that aimed to educate and engage at-risk communities, collaborating with esteemed organizations such as the Human Rights Campaign and the American Cancer Society. Her passion for public health and community outreach was evident as she designed and managed innovative pilot programs that enhanced the perception and effectiveness of public health initiatives.

In 2009, Shari co-founded a full-service consulting agency dedicated to providing data-driven digital strategies and scalable technology solutions. This agency significantly impacted local and state political campaigns, successfully getting representatives elected to key positions, including the U.S. Senate and Florida State Legislature. One of her notable roles was serving as the Digital Director for Reshma Saujani, a candidate for NYC Public Advocate and the founder of Girls Who Code, where she utilized her expertise in digital marketing to further social causes.

Shari has held several esteemed marketing leadership roles where she focused on brand strategy, customer experience design, and business transformation. Her extensive experience encompasses marketing automation and technology strategy, content marketing strategy and production, as well as design and implementation, which have made her an asset to large and influential organizations.

Education and Achievements

Shari Hazlett obtained her Bachelor's Degree in American Studies from Eckerd College, where she laid the foundation for her profound understanding of societal issues and enhanced her skills in research and analysis. Her studies have undoubtedly shaped her approach toward marketing and strategic communication by embedding a rich narrative and contextual understanding into her campaigns.

Throughout her career, Shari has worked with renowned brands including GE, Jaguar Land Rover, LVMH Moet Hennessy USA, and Goldman Sachs among others, demonstrating her versatility across high-profile projects. She has honed her skills on various marketing platforms, including Salesforce, Pardot, Marketo, and Oracle Marketing Cloud (Eloqua), enabling her to implement effective and innovative marketing solutions.

Notable Roles and Organizations

Shari's professional journey is marked by significant contributions to various organizations. Some of her prominent roles include:

  • Digital Engagement at Attain Partners: Shari contributed her expertise in digital marketing to enhance client engagements and optimize digital strategies.
  • Solution Architect, Marketing Automation & CRM at Silverline: In this position, she specialized in designing and implementing systems that improve customer relationships and streamline marketing efforts.
  • Head of Marketing and Development at goodstory: Shari's leadership played a crucial role in advancing the organization's mission through strategic marketing initiatives.
  • Senior Advisor, Digital Strategy & Innovation at Orion Global Solutions: She provided valuable insights that propelled the organization forward in the competitive landscape.
  • Marketing Director at The Magnet Theater: Here, she combined her marketing expertise with her passion for the arts.
  • Principal Consultant, Marketing Strategy & Technology at Fortimize: This role further emphasized her capability in advising clients on best practices in marketing strategy and technology integration.
  • Marketing Services Lead at Bluewolf (IBM): Shari utilized her skills to help businesses maximize their marketing efforts with technology.
  • Digital Director for Reshma Saujani: Utilizing her vast knowledge in digital marketing, Shari helped support a notable campaign involving social advocacy.
  • Co-Founder, Campaign Director at Bardine-Hazlett Inc: Shari co-founded this agency to create impactful campaigns that resonate with audiences.

In addition, Shari has played significant roles in various community outreach projects and non-profits. As an Event Director for the American Cancer Society’s Relay for Life and formerly serving as a Community Liaison with the Tampa Hillsborough Action Plan, Shari exemplifies her commitment to community service and public health initiatives, further showcasing her diverse skill set in both marketing and social impact.

Achievements

Throughout her career, Shari Hazlett has achieved remarkable success by seamlessly integrating creativity with marketing strategy. Her experience has equipped her with a unique ability to fuse data-driven insights with innovative content creation and an authentic understanding of customer needs. Shari’s leadership in campaigns has led to measurable improvements in brand reputation and engagement across the various organizations she has partnered with.

Shari is passionate about leveraging technology to improve business outcomes and enrich customer experiences, resulting in a series of successful campaigns that have been recognized for their impact and effectiveness. Her ability to reimagine traditional marketing approaches and utilize digital tools to engage audiences sets her apart as a forward-thinking marketing professional.

As the landscape of digital marketing continues to evolve, Shari remains at the forefront by embracing innovation and nurturing her insatiable curiosity. She has become a mentor to aspiring marketers, sharing her knowledge on the importance of authenticity in brand communication.

Shari Hazlett exemplifies what it means to be a dynamic leader in digital marketing, blending strategy, creativity, and technology to boost engagement and drive meaningful connections for brands. Her journey is marked by a dedication to supporting organizations in various capacities and creating lasting impact through her work, making her a distinguished figure in the realm of digital marketing and customer experience design.

Related Questions

How did Shari Hazlett cultivate her expertise in digital marketing and customer experience design?
What innovative strategies has Shari Hazlett implemented in her career to enhance brand engagement?
How has Shari Hazlett's background in American Studies influenced her approach to marketing and community outreach?
What lessons has Shari Hazlett learned from her experience working with high-profile brands like Goldman Sachs and LVMH?
In what ways has Shari Hazlett contributed to non-profit initiatives through her marketing expertise?
Shari Hazlett
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Location

Brooklyn, New York, United States