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Shari Thomas

Senior Leader - Donor and Member Experience Strategist - Live Event Content Producer - Special Event Planner

Shari Thomas is a seasoned professional with extensive experience in donor engagement, event management, and fundraising. She served as the Executive Director of Events and Donor Experience at NPR from July 2017 to January 2021.1 In this role, she oversaw the implementation of comprehensive donor experience systems and developed engagement programs focused on industry-proven best practices to achieve greater donor retention.1

During her tenure at NPR, Thomas achieved several notable successes:

  1. Developed strategy and logistics for an annual multi-day event for 400 people
  2. Created a toolbox of stewardship touches, including public and private events, impact reports, and customized experiences
  3. Piloted a giving circles program with giving levels from $10K to $10M, increasing gift renewal rates to nearly 40% above the national average
  4. Generated $2.6M in revenue from the Annual Fund Program
  5. Enhanced content and strategy for over 35 signature events per year
  6. Solicited $100K+ in event underwriting for an annual national event
  7. Built and managed a Donor Experience team of 11 staff members1

Prior to her executive role, Thomas held various positions at NPR, including Senior Director and Director of Events and Donor Experience.1 Her career at NPR began in June 2009 as a Fundraising Events Professional.1

Currently, Thomas works at Apple in Programming and Partnerships at the Steve Jobs Theater since September 2022.1 She holds a BA in English from Lincoln University and a MALS in Literature from Georgetown University.1

Highlights

Faces Of NPR: Donor Relations

Related Questions

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Shari Thomas
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Location

Washington, District of Columbia, United States