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Shari Weisenberg
SVP/VP Marketing - Tech, Media & Nonprofit
Professional Background
Shari Weisenberg is a highly accomplished consumer and trade marketing leader with over two decades of expertise in launching innovative products across diverse sectors including technology, digital marketing, and media. Throughout her prolific career, Shari has held prominent marketing roles with esteemed organizations such as Microsoft, Verizon/AOL, and NBC Universal, where she has been instrumental in developing and executing strategic marketing initiatives. Her forward-thinking approach has not only propelled products to market but also fostered connections between audiences and brands, leveraging first-ever experiences that engage consumers through advertising and technology.
Recognized for her outstanding contributions to the industry, Shari was named an Ad Age Woman to Watch, a testament to her ability to drive significant innovation. Through her leadership, Shari has successfully navigated and adapted to the ever-evolving landscape of digital media and advertising, consistently pushing the boundaries of what is possible in consumer engagement.
Education and Achievements
Shari Weisenberg began her academic journey at Boston University, where she studied Communications, laying a strong foundation for her career in marketing. Her education has equipped her with a unique skillset that combines creative storytelling with strategic thinking, allowing her to excel in her various roles. Over the years, Shari has gained considerable recognition not only for her innovative marketing tactics but also for her success in building brands that resonate with consumers.
In her capacity as Marketing Director at the Orthodox Union, Shari has demonstrated her ability to create impactful marketing strategies that meet the needs of diverse audiences. Her previous experience as Chief Marketing Officer at EnergIce—IPC Beverage Group Inc. further solidified her reputation as a leader in brand development and market penetration. Additionally, Shari's history with major corporations such as Microsoft and Verizon highlights her skills in marketing strategy, partnerships, and business development.
Throughout her career, she has also made significant contributions as Senior Vice President of Marketing at the Sundance Channel and as Vice President of Marketing at NBCUniversal, Inc. Her ability to engage audiences through creative advertising approaches has helped elevate the brands she has worked with, ensuring they remain relevant in a competitive marketplace.
Specific Achievements
Shari's career is marked by several notable achievements that highlight her expertise in marketing. During her time at Microsoft, she played a crucial role in shaping marketing strategies that leveraged cutting-edge technology and consumer insights, allowing products to reach their full potential. At Verizon, Shari was involved in high-level marketing initiatives that positioned the company as a leader in technology and telecommunications.
In her role at NBC Universal, Shari's contributions were integral to launching marketing campaigns that captivated audiences and significantly increased viewership for various programs. Her strategic vision and collaborative approach have earned her respect among her peers in the industry and have allowed her to thrive in challenging environments.
What sets Shari apart is her unwavering commitment to fostering innovation in marketing. By championing new ideas and experimenting with novel marketing tactics, she continues to lead the charge in integrating brand messaging with emerging technologies and platforms. Shari's foresight in identifying trends and consumer behavior has positioned her as a sought-after expert in the marketing realm, inspiring others to explore the intersections of AI, technology, and digital media.
