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Sharon Ainsberg

Co-Founder, SHO & Co.

Sharon Ainsberg is the co-founder and owner of SHO & Company, Inc. (SHO & CO), a bi-coastal fashion, lifestyle, and entertainment agency specializing in celebrity and influencer integration for global brands.12 She established the company in October 2011 with offices in New York and Los Angeles.2

Career Highlights

  • Co-founded SHO+CO in 2011, which connects consumer and luxury brands with Hollywood and the entertainment industry.12
  • Co-founded BEDFULLY in January 2020, a separate venture she's involved with.2
  • Previously worked as a Partner at Starworks from May 2004 to September 2011.2

Education and Skills

Sharon attended Ithaca College from 1985 to 1989, where she studied Music and Social Ecology.2 She is also proficient in Portuguese.2

Company Overview

SHO+CO, under Sharon's leadership, provides services such as:

  • Celebrity and influencer casting and integration for global brands
  • Trend forecasting and implementation of influencer programs
  • Producing high-profile events, editorials, and red carpet placements
  • Creating celebrity fashion advertising campaigns1

The agency has worked with numerous prestigious clients, including Adeam, Kate Spade New York, Nordstrom, and Victoria Beckham, among others.1

Highlights

Sep 1 · shoandco.com
Overview | SHO+CO
Apr 1 · shoandco.com
SHO+CO
SHO+CO

Related Questions

What inspired Sharon Ainsberg to start SHO+CO?
How did Sharon Ainsberg and Allison Oleskey meet?
What are some of the most notable campaigns SHO+CO has worked on?
How does SHO+CO forecast trends in the fashion industry?
What makes SHO+CO's approach to brand-talent integration unique?
Sharon Ainsberg
Sharon Ainsberg, photo 1
Sharon Ainsberg, photo 2
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Location

Greater New York City Area