Suggestions
Sharon Brigden
Director at SLB Public Relations Ltd
Sharon Brigden is a prominent figure in the fashion and beauty public relations industry in the United Kingdom. She is the owner and director of SLB Public Relations Ltd, a boutique agency specializing in lifestyle clients, with a focus on beauty, grooming, fashion, and bars.2
Professional Background
Sharon Brigden has established herself as a highly accomplished public relations professional. As the director of SLB Public Relations Ltd, she brings extensive experience to her role, working closely with clients in the fashion and beauty industries.1 Her company is based in Leeds, United Kingdom.3
Expertise and Insights
Brigden is known for her deep understanding of the fashion PR industry. She emphasizes the crucial role of PR in fashion, citing examples such as Anna Wintour's influence at the Met Gala.1 Her insights into the industry include:
- The importance of networking and connecting emerging designers with influential figures
- The diverse responsibilities of fashion PR professionals, including writing press releases, organizing events, and coordinating press days
- The necessity of understanding fashion history and industry knowledge
- The significance of identifying target audiences before developing PR strategies
Industry Perspective
Sharon Brigden offers valuable perspectives on various aspects of fashion PR:
Publicity Strategies:: She stresses the importance of understanding the designer's goals and establishing target audiences before generating story ideas and engaging with media.1
Crisis Management:: Brigden acknowledges the challenges in addressing issues like sustainability and climate change in the fashion industry, emphasizing the need for authenticity and truthfulness in brand communication.1
Trend Forecasting:: She notes that fashion PR professionals typically work six months ahead of current trends, highlighting the need to stay ahead in this fast-paced industry.1
Professional Advice
For those aspiring to enter the fashion PR field, Brigden advises:
- Immersing oneself fully in the world of fashion
- Continuously learning by reading, watching, and listening to industry-related content
- Developing a genuine passion for the craft, as the field is highly competitive and demanding1
Sharon Brigden's LinkedIn username is sharon-brigden-06683116, as mentioned in the query.
Highlights
It's been a hectic June already and we are in the final stages of preparing for exciting new show, HairCon, taking place at the O2 Victoria Warehouse 22nd-24th June. A new era in professional trade hair shows, I am so proud that SLBPR have been involved since (almost!) the beginning. Full info on the amazing line-up here: https://haircon.co.uk/
#hair #hairshow #hairdressing #hairdressers
We are looking for a creative and passionate Social Media Intern to join our team and help us showcase our clients' work through engaging Reels and TikTok videos. This is paid role.
Job Description As a Social Media Intern at SLBPR, you will play a crucial role in our social media strategy by creating 8-10 captivating Reel/TikTok videos per week for our hair and beauty clients. Your content will primarily utilise existing images and videos, but you will also have the exciting opportunity to produce original content, including potential behind-the-scenes footage at London Fashion Week and other industry events.
Key Responsibilities: Create 6-8 Reel/TikTok videos per week for our hair and beauty clients. Utilise existing images and videos to curate engaging and visually appealing content. Collaborate with the senior team for content briefings at the office for a couple of hours each week. Stay updated on industry trends and incorporate them into your content. Generate original content by attending and capturing behind-the-scenes moments at key industry events. Ensure content is delivered on time and meets quality standards. Collaborate with the senior team to align content with overall social media strategy. Engage with the social media community, respond to comments, and build a strong online presence for our clients.
Requirements: Strong passion for and understanding of hair, beauty and fashion. Proficient in using social media platforms, especially Instagram Reels and TikTok. Basic video editing skills and familiarity with video editing software. Creative mindset with an eye for aesthetics and trends. Excellent communication skills and a strong team player. Ability to work independently and meet deadlines. Willingness to attend key industry events for content creation. Availability to work flexible hours to meet content creation deadlines.
What We Offer: Valuable hands-on experience in social media marketing within hair, beauty and fashion. The opportunity to work closely with our senior team and gain industry insights. Flexible work hours with the freedom to create content at your convenience. A dynamic and creative work environment that encourages innovation. Networking opportunities at industry events. Potential for growth and further collaboration beyond the internship.
Send your video application as to why we should hire you to [email protected] or DM (Insta) @teamslbpr.
#leeds #student #students #beautypr #hair #socialemediamarketing #tiktokvideo
