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Sharon Krief

Co-founder and Global CEO chez ba&sh

Sharon Krief is the Co-founder and Global CEO of ba&sh, a prominent French fashion brand she established alongside her best friend, Barbara Boccara, in 2003. The brand name "ba&sh" is derived from the initials of their first names. Under their leadership, ba&sh has evolved into a significant player in the women's ready-to-wear market, known for its distinctly Parisian style that emphasizes freedom and elegance.123

Career Highlights

  • Founding of ba&sh: Krief and Boccara aimed to create a brand that offered women stylish, feminine clothing that embodies the essence of French fashion. Their vision was to provide a "dream wardrobe" that resonates with women globally.3
  • Growth and Expansion: Since its inception, ba&sh has expanded to over 400 points of sale worldwide and reported a turnover of approximately €310 million. The brand has focused on international development while maintaining its commitment to quality and style.24
  • Commitment to Values: Krief emphasizes inclusivity and diversity within the company, promoting equality in the workplace as part of ba&sh's core values.5

Personal Background

Sharon Krief is based in Paris, where she continues to lead ba&sh in its mission to empower women through fashion. Her entrepreneurial journey reflects a dedication to female entrepreneurship and a commitment to creating a supportive community for women in business.67

Krief's leadership at ba&sh showcases her expertise in management and her passion for fashion, making her a notable figure in the industry.48

Highlights

Jul 30 · linkedin

Only 3% of business investment goes to the development of female founded companies. Founded by my best friend and I, 2 women, ba&sh is taking a stand and wants to provide tangible support to women entrepreneurs. Starting with Candace Reels, the first female founder in our new Blazers For Trailblazers program. All of the profits generated by the blazer named after Candace will go into the development of her platform to empower women : Female Collective.  #Entrepreneurship #womeninbusiness @Barbara Boccara Dan Arrouas Pierre-Arnaud Grenade Eduardo Velasco L Catterton Clara Schisler BETC

Related Questions

What inspired Sharon Krief and Barbara Boccara to start ba&sh?
How has Sharon Krief's leadership style influenced ba&sh's growth?
What are some of Sharon Krief's key achievements at ba&sh?
How does ba&sh embody the values of sisterhood and female emancipation?
What challenges has Sharon Krief faced in her role as Global CEO?
Sharon Krief
Sharon Krief, photo 1
Sharon Krief, photo 2
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Location

Greater Paris Metropolitan Region