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Sharon DeLima Quinn
Director at NBA
Sharon DeLima Quinn is a senior executive at the National Basketball Association (NBA), known for her extensive experience in communications, marketing, and multicultural outreach. Here are some key points about her career and responsibilities:
Current Role
Sharon DeLima Quinn currently holds the position of Associate Vice President of Communications for Latin America and U.S. Hispanics at the NBA. She has been in this role since January 2022, although she has been leading communications efforts in this region for several years prior.123
Experience
- She has a long tenure with the NBA, starting as a Communications Coordinator for Latin America and U.S. Hispanics in 2003. Over the years, she has progressed through various roles, including Senior Manager, Associate Director, and Director of Communications for the same region.1
- Her responsibilities include spearheading media relations, corporate communications, and internet initiatives for the U.S. Hispanic market and Latin America. She oversees the development of integrated communications plans, strategic direction, new business development, and content for the league’s Spanish and Portuguese-language websites.1
Skills and Specialties
- Sharon DeLima Quinn is fluent in Portuguese, English, and Spanish, making her a valuable asset for the NBA's international and multicultural outreach.
- Her specialties include brand marketing, brand positioning, marketing communications, media relations, event planning, client-agency relationships, and product launches. She is known for her excellent written and verbal communication skills and her ability to manage high-profile projects such as the NBA Finals, NBA All-Star Weekend, and NBA Pre-Season games in Latin America.13
Achievements
- She has been instrumental in establishing and maintaining the NBA's presence in Latin America, particularly in countries like Argentina, Brazil, Mexico, and Puerto Rico.
- Sharon has launched and maintained key initiatives, including the NBA’s official website in Portuguese (NBA.com/Brasil) and organizing PR for NBA executives and players in the region.1
Overall, Sharon DeLima Quinn is a highly accomplished professional with a strong track record in multicultural marketing and communications within the sports industry.
