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Shashi Bhushan
Founder & CEO at GTM4Health
Shashi Bhushan is the Founder and CEO of GTM4Health, bringing over 25 years of experience in technology companies, startups, and the social impact space.1 His LinkedIn username is shashibhushanhr.2
Entrepreneurial Journey:: Shashi founded and built HealthMacro (2012-2019), a company providing software products for diagnostic labs, radiology centers, and hospitals.1 He possesses in-depth knowledge of the Indian Healthcare Ecosystem, having built and sold enterprise products in the Indian market, and is a trained NABL & NABH Auditor.1
Experience:: Prior to GTM4Health, Shashi led the Healthcare Practice at Villgro Innovations Foundation, where he incubated Medtech startups.1 Earlier in his career, he worked in technology, product management, and business roles with Sasken Technologies & GE Healthcare.1
Activities:: Shashi is a TiE Bengaluru Charter Member and mentors startups across several accelerators/incubators like Villgro, MSMF, IKP Knowledge Park, Deshpande Startups, DERBI, Wadhwani Foundation, and German Accelerator.1
Education:: He holds an MS in Telecommunication & Software Engineering from the Illinois Institute of Technology, Chicago, and an Executive Education from IIMB.1 He also received a BE in Computer Science from Malnad College of Engineering, where he was recognized as a Distinguished Alumnus in 2017.
Awards and Recognition:: Shashi has received several awards, including the Distinguished Alumnus Award from Malnad College of Engineering in 2017 and the 100 Most Impactful Healthcare Leaders Award from the World Healthcare & Wellness Congress in February 2018.5 In November 2013, HealthMacro, which he founded, was one of the six winners in the Commercial Enterprises category at the TiE Anthah Prerana Contest.5
GTM4Health assists MedTech startups with go-to-market strategies.3 Shashi stresses the importance of trust and patience in the healthcare industry, emphasizing the need for complete solutions and exceptional post-sales support to scale effectively.4
Highlights
There are lots of Healthcare roles available. There are no right candidates to fill them.
We are planning a "Pilot - Field Marketing Training Program" [Free] for next 3 weeks. These are based on our experiences and learnings as a Channel Partner[Dealers-Distributors of MedTech Products]. This is a training we give to our own team members.
If you/your company has the following challenges, you may benefit from this.
- We don't know anything about Field Marketing [ Why ? How ? Which Target Segment]
- We don't know how to generate Right Leads before reaching out.
- We do not know how to set Targets, Reporting, Reviews & Performance Assessments
Right Candidates for this Program would be Entry Level Candidates or candidates up to 3 years experience.
It would be once a week session (Wed evening slots 7- 8pm IST) addressing each of these challenges.
If interested, please fill the form in comments up. We will revert to you.
#B2B #Marketing
