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Shasta Gibson

Vice President of Media Strategy at Bliss Point Media

Shasta Gibson is the Vice President of Integrated Media Investment at Rain The Growth Agency, a prominent independent advertising agency specializing in direct-to-consumer (DTC) marketing. She has been with the agency since 2016, initially joining as a Media Supervisor and rapidly advancing to the role of Director of Strategic Partnerships before her recent promotion to VP.13

In her current position, Gibson is responsible for restructuring and enhancing the growth of the media investment division. Her work involves managing a diverse portfolio of media investments aimed at driving transformational growth for clients. Throughout her career at Rain The Growth Agency, she has collaborated closely with media partners to develop unique sponsorships and promotional opportunities, including high-profile projects like The LendingTree Bowl on ESPN and various celebrity brand sponsorships.12

Gibson's background includes significant experience in non-traditional audio, video, and out-of-home media as a cross-channel media buyer, equipping her with a comprehensive understanding of the evolving advertising landscape.1 She holds a degree from UCLA, which contributes to her expertise in strategic media planning and investment.13

Highlights

Nov 19 · shescales.com
Insights & Resources | ShesScales
Insights & Resources | ShesScales
Oct 8 · leadiq.com
R2C Group Company Overview, Contact Details & Competitors
Oct 3 · leadiq.com
Rain the Growth Agency - LeadIQ
Rain the Growth Agency - LeadIQ
May 1 · aegweb.org
[PDF] May 2024 - Association of Environmental and Engineering Geologists
Jun 28 · rainforgrowth.com
Integrated Media Investment + Planning | Rain the Growth Agency
Integrated Media Investment + Planning | Rain the Growth Agency
Aug 6 · adweek.com
Revolving Door Roundup: Horizon Media, Publicis, R/GA and More

Related Questions

What are some of Shasta Gibson's most notable achievements at Rain the Growth Agency?
How did Shasta Gibson transition from Media Supervisor to VP of Integrated Media Investment?
What specific strategies has Shasta Gibson implemented to enhance media investment at Rain the Growth Agency?
Can you provide examples of the unique sponsorships and promotional opportunities Shasta Gibson has created?
How does Shasta Gibson's background in non-traditional media influence her current role?
Shasta Gibson
Shasta Gibson, photo 1
Shasta Gibson, photo 2
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Location

Portland, Oregon, United States