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Shaun McCran

Architect, Strategist, Marketer, Speaker, Simplifier

Shaun McCran is a seasoned marketer and business transformation lead with over 20 years of experience in the technology industry.13 He currently holds two key positions at Adobe:

  1. Head of Product Marketing for Adobe Commerce in EMEA (since September 2021)1
  2. Customer Journey Management Application Lead (since December 2019)1

In his role as Head of Product Marketing, Shaun is responsible for driving Adobe Commerce solutions to market across Europe, Middle East, and Africa. He collaborates with sales teams, marketing departments, customers, and partners to ensure Adobe Commerce remains the preferred choice for enterprise-grade customers.1

As the Customer Journey Management Application Lead, Shaun works globally to lead the application space for Adobe's marketing automation products, including Campaign Classic, Campaign Standard, Marketo, and Adobe Experience Platform services.1

Prior to his current roles, Shaun held several other positions at Adobe, including:

  • Principal Multi-Solution Architect and Campaign practice lead (2016-2021)1
  • Lead Solution Architect at Nationwide Building Society (2015-2016)1
  • Various technical and architectural roles at companies like Vodafone, TDA, and Global Personals1

Shaun is known for his expertise in digital commerce, customer experience, and marketing technologies. He frequently presents at Adobe Summit and other industry events, sharing insights on experience-led commerce and the impact of exceptional customer experiences on business performance.2

Highlights

AI innovations delivered via the new Commerce Storefront powered ...
AI innovations delivered via the new Commerce Storefront powered ...
Jun 2 · earejh.com
Adobe Summit 2024: Top Session Deep Dive - JH
Adobe Summit 2024: Top Session Deep Dive - JH
Dec 12 · youtube.com
How AI services can accelerate growth for the Enterprise ... - YouTube
How AI services can accelerate growth for the Enterprise ... - YouTube
Oct 28 · aem.news
Let's get analytical and integrate all of the things - AEM News

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Shaun McCran
Shaun McCran, photo 1
Shaun McCran, photo 2
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Location

Swindon, England, United Kingdom