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Shaun McCran

Architect, Strategist, Marketer, Speaker, Simplifier

Shaun McCran is a seasoned marketer and business transformation lead with over 20 years of experience in the technology industry.13 He currently holds two key positions at Adobe:

  1. Head of Product Marketing for Adobe Commerce in EMEA (since September 2021)1
  2. Customer Journey Management Application Lead (since December 2019)1

In his role as Head of Product Marketing, Shaun is responsible for driving Adobe Commerce solutions to market across Europe, Middle East, and Africa. He collaborates with sales teams, marketing departments, customers, and partners to ensure Adobe Commerce remains the preferred choice for enterprise-grade customers.1

As the Customer Journey Management Application Lead, Shaun works globally to lead the application space for Adobe's marketing automation products, including Campaign Classic, Campaign Standard, Marketo, and Adobe Experience Platform services.1

Prior to his current roles, Shaun held several other positions at Adobe, including:

  • Principal Multi-Solution Architect and Campaign practice lead (2016-2021)1
  • Lead Solution Architect at Nationwide Building Society (2015-2016)1
  • Various technical and architectural roles at companies like Vodafone, TDA, and Global Personals1

Shaun is known for his expertise in digital commerce, customer experience, and marketing technologies. He frequently presents at Adobe Summit and other industry events, sharing insights on experience-led commerce and the impact of exceptional customer experiences on business performance.2

Highlights

Jul 17 · linkedin

Development teams, managers, lead developers, technical architects, this is a plug for a session we held a few weeks back.

Commerce can get pretty technical, so we're running some more tech based events, Live! but also recorded so you can 'watch later' as is the trend these days.

In this case it was a "How to build a storefront with Edge Delivery Services on Adobe Commerce", with a partner talking about their experiences using the technology, downloading the code, and developing based on their customers requirements.

So if you are keen to give it a try, watch this first, might save you some time:

https://lnkd.in/eUG42HRj

Mar 12 · linkedin

Purina Takes Composable Commerce Approach to Boost Agility

Come learn how Adobe Commerce's Composable approach enables Purina to bring in critical capabilities and data from different systems, expand to new channels, and build rich commerce experiences while reducing its time to market. Hosted by my awesome colleage Surya Lamech

https://lnkd.in/e-Jkr9Ks

#adobesummit2024 #composablecommerce #adobecommerce

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Shaun McCran
Shaun McCran, photo 1
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Location

Swindon, England, United Kingdom