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Shaun Rachau
Executive Leader │ Strategic Marketer │ E-Commerce Retail │ Product Licensing │ Business Development
Shaun Rachau is a senior leader and C-level advisor with 25 years of strategic experience in the licensing and retail industry.1 He is currently associated with The Collegiate Lineup, where he works as a Licensing Consultant.1
Professional Background
Shaun has extensive experience in the following areas:
- Licensed apparel: He has worked with sports licensing and apparel brands.3
- Sports marketing: He has expertise in sports-related marketing strategies.3
- Brand management: Shaun has been involved in assistant brand management roles, particularly in sports.3
Recent Activities
- Licensing Expo 2024: Shaun plans to attend the Licensing Expo in Las Vegas from May 21-23, 2024, seeking to add new partnerships.2
- MLB Players Association Collaboration: In April 2024, he launched a collaboration between the Major League Baseball Players Association and artist Jerrod Maruyama for apparel and products.4
Previous Roles
- VP of Communications: Shaun previously held the position of VP, Communications at the Arizona Diamondbacks, based in Phoenix, AZ.5
Skills and Expertise
Shaun Rachau is known for:
- Developing and directing growth strategies for iconic brands
- Strategic marketing
- Retail and licensing expertise
With his extensive experience and strategic approach, Shaun Rachau has established himself as a respected figure in the licensing and retail industry, particularly in sports-related sectors.
Highlights
I'll be at Licensing Expo in Las Vegas May 21-23. Reach out if you'll be there and want to schedule a meeting, as I'm looking to add new licenses for Ryno Sports Apparel.
As the 2023 baseball season is coming to a close, I'm excited to share a podcast episode I did with Adam Mellott, Senior Ad Strategist at BetterAMS. ⚾🏆⚾🏆⚾🏆
👉Tune in here: https://lnkd.in/g6BRfJvb
After I launched Ryno Sports Apparel this year, I brought on Adam and his team to help us with our ad strategy on Amazon and other online marketplaces (Walmart, Etsy, TikTok Shop) to sell Major League Baseball Players Association-licensed apparel and products. If you're a baseball fan or sports fan in general, or work in the apparel category, this should be a beneficial listen!
#amazonadvertising #amazonads #amazonppc #betterams #rynosports #mlbplayersinc #baseball #sportsapparel
