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Shawn Newman
Looking for an Analyst Relations or Commercial Strategy role | IIAR> Certified Professional
Shawn Newman is the Director of Product Management for Emerging Vendor Solutions at IDC (International Data Corporation). He is recognized as an innovative product specialist with a strong background in enterprise IT market research and analysis. His expertise encompasses product management, sales, and strategic development within the tech industry.
In his role at IDC, Newman focuses on identifying and nurturing emerging vendors, helping them to navigate the complexities of the technology market. His experience positions him as a key player in fostering growth and innovation among new entrants in the IT landscape.
Newman is also known for his dynamic approach to product strategy and his ability to drive successful outcomes in competitive environments. His professional journey reflects a commitment to leveraging data-driven insights to enhance product offerings and meet market demands effectively.
Highlights
I did a webinar! If you are in Analyst Relations and want to improve your alignment with sales and revenue generating capabilities, I recently led a webinar on Generating Leads with Analyst Content with Duncan Chapple.
I walk through my perspective on laying a revenue-centric foundation for AR and try to provide some prescriptive guidance with "best practices" I've seen over the years for topics like the aligning to the buyer journey, solidifying the AR/Sales partnership, steps in building analyst content, how cold sales emails can fill in the gaps, and finally provide a few specific examples of how analyst content can support cold emails to generate leads.
Duncan has been kind enough to upload it to his publicly available YouTube channel if you'd like to view it: https://lnkd.in/euRBn6AQ
You can also view the slides here and contact me via LinkedIn for a PDF copy: https://lnkd.in/ecgngBSw
I hope this discussion with Duncan will provide at least one thing that helps you in your role. Feel free to shoot me a DM if you have questions, feedback, or just would love to chat more about this topic!
Fantastically succinct summary of 451 Research and their differentiated value by Brian Partridge.
