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Shawn Travalent
Insights & Research - CX - Innovation - Product - Marketing Strategy - Digital Transformation - Driving Revenue & Brand Growth for Fortune 100 Companies
Professional Background
Shawn T. Travalent is a highly skilled strategic executive with an impressive portfolio of experience driving revenue and brand growth within Fortune 100 companies. His career is marked by a profound understanding of customer behavior and a unique ability to leverage insights to cultivate innovative products and services. Throughout his career, Shawn has showcased his natural talent for transforming organizations by re-imagining customer journeys and ensuring that product and service delivery result in a holistic, unified experience that resonates across multiple channels.
With a comprehensive skill set that spans insights, innovation, customer experience, agile product development, marketing, and market research, Shawn is well-equipped to tackle complex challenges. He has successfully bridged the gap between client-side experience at Fortune 100 firms and agency-side expertise, providing a well-rounded perspective on marketing and research consulting. Through this dual lens, Shawn has developed a reputation as an innovative problem solver capable of visualizing clear paths forward in areas such as innovation programs, brand strategy, customer experience (CX), product roadmaps, and insights frameworks.
In addition to his technical expertise, Shawn’s strong communication and interpersonal skills enable him to serve as a trusted advisor to executive teams and key partners. He is dedicated to motivating teams to operate at peak performance and fostering an environment of strong employee engagement – all vital components for driving success in any organization.
Education and Achievements
Shawn holds a Bachelor of Science in Business Administration with a focus on Marketing from the University of Missouri Trulaske College of Business. This foundational education has significantly informed his approach to various leadership roles he has held across the industry, further enhancing his effectiveness as a strategist and influencer within his field.
Among his career highlights, Shawn’s pivotal role at GlynnDevins is noteworthy, where he generated an astounding 20% of company revenue by creating a Software as a Service (SaaS) product portfolio specifically tailored for healthcare and senior living verticals. This achievement reflects his ability to identify market opportunities and respond with effective products that meet customer needs.
At H&R Block, Shawn was instrumental in creating a multimillion-dollar revenue stream through the launch of their virtual tax preparation service in 2018. His visionary leadership enabled the transformation and modernization of the customer experience within over 10,000 retail offices, ultimately achieving a seamless omni-channel delivery that not only enhanced customer satisfaction but also propelled the company toward long-term growth.
Shawn's career also includes positions that highlight his range of competencies. From his role as the Director of Customer Experience Design - Innovation at H&R Block to his significant contributions as the Director of Customer Insights and Market Research, he has consistently played a critical role in shaping customer-centric strategies. His previous experience as Senior Manager of Consumer Insights and Market Research at H&R Block and Senior Manager of Consumer Insights at VF Corporation further solidifies his credentials in utilizing analytical insights for informed decision-making.
Achievements
Innovation and Product Development: Shawn’s key competencies in innovation include steering innovation programs and initiatives across numerous industries, with particular emphases on digital transformation, customer experience, and agile product development. He is well-versed in employing methodologies like Voice of the Customer and Design Thinking, ensuring that products not only meet but exceed market expectations.
Marketing and Brand Strategy: His extensive background in marketing communications encompasses brand strategy development, omni-channel experiences, and creative platform building. Shawn effectively utilizes marketing automation, lead generation strategies, and sales enablement tactics to deliver comprehensive solutions that drive brand loyalty and centricity.
Insights and Analytics Proficiency: In the realm of insights and analytics, Shawn has demonstrated a knack for brand management and positioning, performing competitive analyses, and executing both quantitative and qualitative research methods. He is adept at customer segmentation and measuring marketing ROI, utilizing journey analytics and usability insights to inform marketing strategies.
Leadership Excellence: Shawn’s leadership attributes are illustrated through his commitment to hiring and developing talent, engaging and empowering employees, and fostering cross-functional team collaboration. His strategic planning efforts, advocacy of agency and vendor relationships, and dedication to coaching and mentoring define his approach to creating high-performing teams and cultivating a culture of thought leadership within organizations.
Industries of Expertise
With a diverse portfolio of industries that Shawn has engaged with, he brings vast experience across sectors such as B2B, B2C, Consumer Packaged Goods (CPG), Software as a Service (SaaS), Financial Services, Retail, Apparel, Health Care, Senior Living, and Startups. This vast exposure not only informs his strategic perspective but also enriches his ability to navigate the complex landscape of market demands, customer expectations, and emerging trends.
Achievements
In addition to his role as VP of Brand & Innovation Strategy at Envoy and previous positions, Shawn has consistently demonstrated his aptitude for leadership in various organizations, including:
- Vice President of Product Strategy at Attane
- Director of Customer Experience Design - Innovation at H&R Block
- Director of Customer Insights and Market Research at H&R Block
- Senior Manager of Consumer Insights and Market Research at H&R Block
- Senior Manager of Consumer Insights at VF Corporation.
