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Shawna Sumerlin

Director of Marketing at Emerus Holdings, Inc.

Shawna Sumerlin is a seasoned marketing professional with over 15 years of experience specializing in brand strategy, creative development, and media production.

Currently serving as the Director of Marketing at Emerus, Shawna oversees multiple joint-venture health system brands, utilizing integrated marketing strategies to enhance brand recognition, boost hospital patient traffic, and maximize return on investment.

Her core competencies span various areas including B2B and B2C marketing, brand strategy conceptualization and execution, media planning and budgeting, market research, and content production across multiple channels such as OOH, TV, digital, radio, direct mail, social media, and experiential marketing.

Shawna excels in creative tasks like scriptwriting, copywriting, event planning, and execution, along with proficiency in tools like PC, Mac, Microsoft Office suite, and Adobe Creative Suite including Photoshop, Illustrator, InDesign, and Lightroom.

Moreover, she possesses skills in graphic and web design with a foundational knowledge of HTML and CSS, complemented by her prowess in professional lifestyle photography and editing.

Recognized for her outstanding work, Shawna has received numerous awards and accolades including multiple HERMES Creative Awards, PRSA Excalibur Awards, Healthcare Advertising Awards, AMA Crystal Awards, MARCOM Awards, and Videographer Awards.

Noteworthy achievements also include the Emerus Bravo Award, Salvex Employee of the Year, and being named University of Houston CenterPoint Athlete of the Week for Cross Country/Track & Field during her academic tenure.

Shawna pursued her B.A in Media Production from the University of Houston and has held roles such as Director of Marketing at Emerus Holdings, Inc., and previously as Photographer/Owner at Shawna Florida Photography.

Shawna Sumerlin
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Location

Houston, Texas, United States