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Shayla Persaud-Houston
Program Marketing Strategist @ Meta
Shayla Persaud is a marketing and communications expert with a B.S. degree in Marketing from the prestigious Fordham University. With years of experience under her belt, Shayla has held several marketing positions at top-notch organizations, including Facebook, Smart Design, Luxury Brand Partners, and Interbrand, where she served as Director of Marketing Strategy & Events.
At Facebook, Shayla is part of the Global Audience Business Marketing team, where she helps connect brands with billions of Facebook users worldwide. She previously worked at Smart Design, where she served as Marketing Director, overseeing the company's branding, PR, and communications activities. At Luxury Brand Partners, she was responsible for the company's overall marketing and communications activities, including advertising, social media, and events. Before that, Shayla was part of the Interbrand family, where she held several roles, including Senior Marketing Manager for North America, Director of Marketing Strategy & Events, Marketing Manager, and Marketing Associate.
Shayla's expertise lies in helping brands and companies connect with their target audience through various marketing channels, including social media, events, advertising, and PR. She has a keen eye for detail, a deep understanding of consumer behavior, and a passion for all things marketing. With her impressive resume and broad marketing knowledge, Shayla is a valuable asset to any organization looking to enhance its branding and marketing activities.
Highlights
As a Dreamforce newbie, I’m beyond excited to be attending next week! 🎉
If you’ll be there too, check out some (or all 😉 ) of our Meta for Business and WhatsApp Business sessions. We’ve got some fantastic content lined up that you definitely want to add to your schedule!
Catch us at these sessions or visit Meta Booth #1000 to learn about our work with Salesforce, chat with experts, and win fun prizes each day!
6309: Supercharge Customer Engagement with Salesforce + WhatsApp 📅 When: Tue Sep 17; 1:30pm 🎤 Who: Mufaddal Pratapgarhwala (Salesforce) and Patricia Vidaurri (OXXO) 📍 Where: Moscone North, LL, Campground, Theater 2 Add to Schedule: https://bit.ly/3XtLvbH
6135: Rock Your Social Commerce Strategy with Salesforce + Meta 📅 When: Tue Sep 17; 4:15pm 🎤 Who: Chris Smith (Meta) Mike Cain (Salesforce), Shane McQuaid (Hard Rock International) 📍 Where: Metreon AMC, L3, Theater 9 Add to Schedule: https://bit.ly/3ATB6gI
6133: Unlock the Power of First-Party Data with Salesforce + Meta 📅 When: Wed Sep 18, 12:45pm 🎤 Who: Josh Newman (Meta), Gita Gidwani (Salesforce), Tatiana Mazza (Natura) 📍 Where: Metreon AMC, L3, Theater 10 Add to Schedule: https://bit.ly/3TkmD3B
6134: Supercharge Customer Engagement with Salesforce + WhatsApp 📅 When: Thu Sep 19, 1:30pm 🎤 Who: Dean Ostilly (Meta), Eddie Fong (Salesforce), Adrián Garza Sada (OXXO) 📍 Where: Moscone South, LL, Content Pavilion, Stage 12 Add to Schedule: https://bit.ly/3TjOy3Q
See you there! ☁
