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Shaymus OBrien
Integrated Marketing Manager at BENLabs
Shaymus O'Brien is an Integrated Marketing Manager at BENlabs, a company that specializes in AI-driven brand integrations for film, TV, and streaming content.1 He has been working at BENlabs for approximately 4 years, having held the position of Integrated Marketing Manager from November 2022 to September 2024.2
O'Brien holds a Bachelor of Science in Business Marketing, which has provided him with a strong foundation in current marketing tools and strategies. His role at BENlabs involves leveraging cutting-edge AI insights to build meaningful relationships between creators and companies, placing brands in front of relevant audiences.1
In his own words, O'Brien describes his experience at BENlabs as "amazing," stating that the company has provided him with tools to grow both personally and professionally. He emphasizes that he is surrounded by colleagues who are striving to redesign the future of marketing.1
BENlabs, O'Brien's employer, focuses on intelligent data rather than just big data. The company works on solving challenges that impact various media platforms and is at the forefront of creating technology for a rapidly evolving industry.1
Highlights
Major League Soccer has arrived. The fledgling organization has been given its largest nod of acknowledgment yet from Apple, it was recently announced that the two will be entering into a 10-year partnership that gives the tech company exclusive streaming rights to every single MLS match. On paper this partnership would appear to be a win-win but all that glitters isn’t gold, so let’s take a look into why this might not be the homerun it’s being treated as.
#streaming #apple #ottp #soccer #mls #marketing #espn #tech
$1 Billion dollars. That's the figure that Spotify has openly acknowledged they've invested into the podcast space. Juxtapose that figure with this one, $200 Million. That's (roughly) the amount of revenue that the podcasting division generated for the company this past year. On the surface it wouldn't appear to be the type of return to justify such a substantial investment, yet in its second annual Investor Day Spotify doubled down, expressing nothing but confidence in the medium and guaranteeing that they will continue to finance it. The question of course is why, and to it's answer Spotify has more than a few good reasons to have faith in the future of long-form audio
#future #finance #podcast #spotify #streaming #audio #investment
