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Sheena Dougher

Director, Marketing Communications

Sheena Dougher is currently the Vice President of Marketing Communications at Jack in the Box, a position she has held since December 2022.2 She is an award-winning marketing executive with over 15 years of progressive experience in the food and restaurant industry.2

Dougher has been recognized as a 2023 Business Insider Brand Marketing Rising Star and received the 2023 Brand Innovators Women in Marketing Industry Innovation Award.24 She is known for her innovative approach to marketing and her ability to create culturally relevant campaigns that drive sales and increase brand awareness.1

At Jack in the Box, Dougher is responsible for:

  1. Leading marketing efforts to make Jack in the Box more competitive with giant fast food chains.1
  2. Overseeing the hiring of PR, creative, and social agencies to create campaigns that increase cultural relevance.1
  3. Managing successful campaigns, such as a virtual drive-thru on Twitch and a campaign featuring actor Mark Hamill, which increased sales by 5% during its promotional period.1
  4. Running Jack in the Box's internal social team, creating content for platforms like TikTok, Instagram, Snap, and Twitter.1

Prior to her current role, Dougher held various positions at Jack in the Box, including Senior Director of Marketing Communications and Director of Marketing Communications.2 She has also worked for other restaurant chains such as Rubio's Restaurants and Garden Fresh Restaurant Corp.2

Dougher's approach to marketing focuses on "sales overnight and brand over time," balancing immediate sales goals with long-term brand building.3 Her experience spans brand strategy, integrated marketing, social media, digital/traditional media, and field marketing.2

Highlights

Sep 28 · stndigital.com
A Look Inside Jack In the Box's Social Strategy - STN Digital
A Look Inside Jack In the Box's Social Strategy - STN Digital
Meet the 26 Rising Stars Shaking up Brand Marketing

Related Questions

What are some of the most successful marketing campaigns Sheena Dougher has led at Jack in the Box?
How did the virtual drive-thru on Twitch impact Jack in the Box's brand awareness?
What role does Sheena Dougher's team play in creating content for Jack in the Box's social media channels?
How did the campaign starring Mark Hamill increase sales for Jack in the Box?
What strategies does Sheena Dougher use to make Jack in the Box a stronger competitor in the fast food industry?
Sheena Dougher
Sheena Dougher, photo 1
Sheena Dougher, photo 2
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Location

Greater San Diego Area