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Shekhar Sharma

Vice President - Digital Media at GroupM

Shekhar Sharma is a seasoned professional with over 20 years of experience in Digital, Mobile Marketing, and electronic media.

Currently, he leads the digital efforts for clients within Groupm Media, overseeing agencies such as Mindshare, Wavemaker, Mediacom, and Motivator.

Shekhar manages a team of media specialists, analysts, and data scientists at mPlatform, focusing on managing investments and driving ROI across various platforms like Search, Social, programmatic, eCommerce, Affiliate Marketing, and Owned Media.

He holds a Master of Business Administration in Marketing from Sardar Patel College.

Shekhar Sharma's career includes roles such as Vice President - Digital Media at Groupm Media India Pvt. Ltd., General Manager - Internet And Telecommunications at India Today, Business Head - Sms at Times Internet, Business Head - Mobile Vas at Indiatimes.Com, Chief Manager - Business Events at Times Internet, Senior Manager - Online Sales at Times Internet, Manager - Sales at Bennett Coleman And Co. Ltd., and Vice President - Digital Media at Groupm.

Highlights

Jul 26 · linkedin

GroupM's flagship event #Brew2024 saw the  confluence of Content, data and tech all stitched in its own very unique style of storytelling at the back great insightful conversations and interactions. All this with pick of clients, industry leaders, to rising stars from entertainment world to some great tech partners in attendence.

This year I had the privilege of associating myself with #Flashtalking and #Escapevelocity partnering this event and interact with many clients and industry friends. It was equally great to catch up with some of my past colleagues Vinit Karnik Ashwin Padmanabhan Niraj Ruparel Tushar Vyas Atique Kazi Karthik S. Prasanth Kumar Amin Lakhani Ruchi Mathur Muralidhar Thyagarajan Jignesh Ghelani Rajit Desai Sanjay Prakash Subhamay Mukhopadhyay Navin Khemka Gurjot Shah Singh Ritesh Dutt Ashish Gupta Farah Siddiqui Mansi Manchanda Mausumi Kar Aman K. Priti Murthy to name few of them! Though missed mentioning many, as much as meeting many of my colleagues and friends :) Hope to catch up all very soon!

Georgia Brammer Raghu Seelamsetty Piyush Chhabra Georges Cheruvelil Nikhil Kasegaonkar Laxmi Suri Neha Shekhawat.

In the midst of many star-studded sessions across entertainment industry was Georgia Brammer (MD of Flashtalking Apac)  taking a center stage with Rita Sahajpaul in a so very ably moderated fireside chat titled “Intersection of data and creativity”.

TLDR ....Some of key highlights of the session includes :- 1)    A report by McKinsey states that 71% of consumers expect a personalised interaction with brands. As a personalised communication will only be able to mirror  consumer aspirations, interests, right till purchasing behaviours patterns to ensure high relevancy. 2)    Creative intelligence is further fostered by striking an equilibrium between leveraging   sophisticated data signals on one hand and activating personalised creative communication leveraging AI driven automation on the other. 3)    In a latest market survey, 9 out 10 marketers calling out leveraging creative insights and intelligence as a major blind spot. Enormity of data has emerged to be a huge conundrum and for marketers to solve this challenge. 4)    Key is on leveraging AI allows us to make us humans more impactful, big work and come back to the whole foundation of creativity, which is imagination, humour, and empathy.” Brammer mentioned of a latest OOH campaign of #blinkit and #zomato to prove this point further and emphasised the need of  human intelligence and creativity for identifying this sweet spot for this campaign. 5)    In conclusion, AI and Human Intelligence offers a fine balance of left and right brains to produce engaging and inspiring content that resonates better with audiences.

#GroupM #wpp #flashtalkingbymediacoean #Escapevelocity #creativeadtech #GroupM #WavemakerIndia #MindshareIndia #EssenceMediacom India #Motivator

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Shekhar Sharma
Shekhar Sharma, photo 1
Shekhar Sharma, photo 2
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Location

Gurgaon, India