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Shekhar Shaktawat
Monetisation at Myntra - Ex Ola, Flipkart, eBay, Payback
Overview
Shekhar Singh Shaktawat is a dynamic business development professional with extensive experience in strategic partnerships and partner management across diverse verticals. His career is marked by a series of impactful initiatives designed to create synergistic relationships that not only enhance business outcomes but also foster innovation and growth. Drawing from a rich portfolio of experiences, Shekhar has effectively utilized strategic partnerships to drive measurable results in rapidly evolving markets, particularly in the technology and digital spaces.
Professional Background
Shekhar's professional journey is characterized by key roles at esteemed organizations where he has consistently demonstrated a commitment to excellence, strategic insight, and operational savvy. As the Director of Monetisation and Media Solutions at Myntra, he spearheads initiatives that optimize revenue streams and enhance user engagement through innovative advertising solutions. This role marks a significant move in his career where he merges his extensive background in partnerships with e-commerce to drive brand growth and customer satisfaction.
Previously, Shekhar served as the Director of Strategic Partnerships and Alliances at Onsurity, where he was instrumental in forging key alliances that aligned with the company’s mission to provide accessible healthcare solutions. His ability to identify and foster relationships with strategic partners proved invaluable in scaling the organization’s outreach and impact.
At Ola, a renowned name in the cab-hailing industry, Shekhar contributed to the corporate development team by managing critical investor relationships and driving strategic initiatives. His earlier role within the company as Associate Director of Alliances and Strategic Partnerships allowed him to cultivate an ecosystem of partnerships that maximized the value delivered to both customers and partners. His efforts were crucial in positioning Ola as a leader in the competitive transportation market.
Shekhar’s professional repertoire also includes significant tenures at industry giants such as Flipkart and eBay, where he honed his skills in advertising, seller partnerships, and business development within the e-commerce sector. As Head of Seller Advertising - Lifestyle at Flipkart, he designed marketing strategies that driven seller performance and consumer engagement. His role as Sr Manager II in Media Solution and Partnerships further solidified his expertise in developing scalable solutions that cater to the ever-evolving market demands.
Education and Achievements
Educationally, Shekhar has strengthened his professional prowess by pursuing a Post Graduate Programme in Executive Management (PGPEM) at the Indian Institute of Management Bangalore (IIMB), a prestigious institution known for its rigorous academic environment and focus on leadership development. This program, which he attends on weekends while balancing his professional commitments at Ola, reflects his dedication to continuous learning and self-improvement.
He also completed his studies at M.S. Ramaiah Institute of Management in Bangalore, where he laid the foundation for his career in business management and marketing. His academic background catalyzed his entry into the corporate world, where he continues to excel and innovate.
Achievements
Throughout his career, Shekhar has amassed an impressive array of achievements that showcase his strategic acumen and the tangible impact of his work. Notably, his ability to pilot affiliate programs and create effective marketing strategies has been pivotal in driving growth metrics for the organizations he has been associated with. His hands-on experience in digital payments and growth/product partnerships further underscores his multifaceted expertise in navigating and developing complex business ecosystems.
Moreover, Shekhar's proficiency in analyzing market trends and crafting data-driven solutions has positioned him as a trusted advisor in strategic discussions with major stakeholders and partners. His cross-border experience has also allowed him to cater solutions tailored to diverse market needs, enhancing the international footprint of the companies he has worked with.
Shekhar's professional path is marked not only by leadership roles but also by a genuine hunger for learning and a passion for facilitating change within organizations. He has successfully transitioned between several key roles, including general management, business development (BD), sales, pre-sales, product management, and program management, demonstrating his versatility and adaptability in a fast-paced industry.
Conclusion
In summary, Shekhar Singh Shaktawat stands out as a leader in business development and strategic partnerships. His rich career history, marked by notable roles at some of the world's leading technology and e-commerce companies, is a testament to his expertise and his commitment to driving positive change through innovative partnerships. Shekhar's academic pursuits complement his professional journey, reinforcing his status as an adaptable and forward-thinking professional, dedicated to his career growth and impactful contributions in the business landscape.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
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Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
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