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Shelley Brander

Knitting the world together.

Shelley Brander is an entrepreneur, author, and the founder of Loops, a modern yarn store in Tulsa, Oklahoma, which later evolved into Knit Stars, a global creative community and learning platform for knitters and fiber enthusiasts. She started Loops nearly two decades ago as a side project while raising three children and running another business with her husband. Over time, it grew into a 6,000+ square-foot creative hub at the forefront of the modern maker movement.12

Shelley is also a Wall Street Journal best-selling author of the book Move the Needle: Yarns from an Unlikely Entrepreneur, where she shares her journey of turning her passion for knitting into a thriving business. Her work emphasizes creativity, connection, and community in the fiber arts world.34 Additionally, she has been involved in autism advocacy through her personal experiences with her son and has spoken about balancing entrepreneurship with family life.4

Related Questions

What inspired Shelley Brander to start Loops Productions?
How did Shelley Brander transition from running a yarn store to becoming a best-selling author?
What are some unique projects or events that Loops Productions has organized?
How has Shelley Brander's role evolved since founding Loops Productions?
What are some key achievements or milestones for Loops Productions under Shelley Brander's leadership?
Shelley Brander
Shelley Brander, photo 1
Shelley Brander, photo 2
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Location

Tulsa, Oklahoma