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Sheraz Amin

Head of Performance Solutions at TikTok

Sheraz Amin is a seasoned professional with a diverse background in the tech and social media industry, having worked at notable companies like Twitter, Facebook, and TikTok/Bytedance.

With a strong educational foundation, Sheraz holds a Master's degree in Professional Communications from Edith Cowan University, a Post Graduate Certificate in Corporate Communications/Public Relations from Seneca College, and a Bachelor of Arts (Honours) in Psychology from York University, where he was on the Dean's Honour Roll.

Currently, Sheraz serves as the Head of Performance Solutions at TikTok, building on his previous roles such as Client Solutions Team Lead at TikTok and ByteDance, as well as Global Marketing Solutions positions at Facebook and Instagram.

Prior to his current role, Sheraz held various key positions including Senior Account Manager at Twitter, Social Media Manager at Saatchi & Saatchi, and Account Coordinator at NATIONAL Public Relations, showcasing his well-rounded expertise in different areas of the industry.

His experience also extends to the educational realm, having been a Classroom Manager at BrainStation, as well as a Communications Consultant at Gandalf Group and a Contributor/Editor at HYPEBEAST.

Sheraz's career journey demonstrates his proficiency across multiple disciplines such as marketing, social media management, communications, and client solutions, making him a valuable asset in the digital landscape.

Highlights

Nov 4 · linkedin

I’m happy to share that I’m starting a new position as Global Head of Product Strategy & Ops-Core Ads at ByteDance!

Aug 17 · linkedin

The "Fly Wheel" of Commerce/Shopping has been at the core of TikTok since our inception. The #tiktokmademebuyit phenomenon has only accelerated over time and continues to highlight the importance of TikTok in consumer buying journeys...

Now we're pushing the needle even further and excited to introduce "💥Content to Cart💥" - our Shopping Ads Solutions suite that turns content into shoppable experiences that users rush to check out 🛒.

Check out the showcase and learn more about the future of shoppable entertainment on TikTok below 👇🏽 or 👉🏽http://ms.spr.ly/6048jXsVK #commerce #Shoptainment

Sheraz Amin
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Location

Canada