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Sheri Richardson

Director of Marketing at AdventHealth

Sheri Richardson is the Executive Director of Marketing at AdventHealth, based in Orlando, Florida.13 She has been with AdventHealth since June 2012, initially as Marketing Director and has since progressed to her current role.1

Sheri specializes in growth marketing and retail health, directing strategic consumer marketing efforts for various healthcare service lines, including Centra Care Urgent Care nationally and 16 retail health care services in Central Florida.1 Her responsibilities include:

  • Launching new business assets and meeting budgeted volume goals
  • Focusing on retail conversions, patient retention, and new patient acquisitions
  • Onboarding new physicians and developing customized marketing plans
  • Consulting operational leaders on improving access, care navigation, and patient experience

During her tenure, Sheri has led several significant initiatives:

  • Launched rapid COVID testing care and developed Vaccine Village at Orlando International Airport
  • Executed new company-wide strategies, including targeted new movers campaign and Hispanic marketing initiative
  • Led consumer marketing efforts for over 600 physicians and key service lines
  • Launched an award-winning branding campaign for online scheduling

Sheri has received several accolades for her work, including:

  • Healthcare Advertising Awards
  • Top Hospital Marketer Award (2021)
  • AdventHealth Sy Saliba Marketing Innovation Award (2023)1

Most recently, as of January 29, 2025, Sheri shared a post on LinkedIn about AdventHealth's primary care services in Ocala2, indicating her ongoing involvement in the organization's marketing efforts.

Highlights

Florida Citrus Queen/Miss Florida Citrus
2021 Top Hospital Marketers of the Year - DTC Perspectives

Related Questions

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How has Sheri Richardson's work impacted patient retention and new patient acquisitions at AdventHealth?
Sheri Richardson
Sheri Richardson, photo 1
Sheri Richardson, photo 2
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Location

Orlando, Florida, United States