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Sheridan Gaenger

Revenue Marketing and GTM Leader

Sheridan Gaenger is the VP of Growth Marketing at Own Company, a role she currently holds in San Francisco, California.3 As a seasoned marketing professional, Sheridan is known for her positive energy, hard work, and ability to think outside the box while executing ideas quickly.3

In her role at Own Company, Sheridan leads the Growth Marketing team, which is currently expanding. Their mission is to help companies unlock the power of their data to drive business growth.4 Sheridan's expertise lies in demand generation and stakeholder management, as evidenced by her participation in various industry events and AMAs (Ask Me Anything sessions).1

Some key aspects of Sheridan's professional approach include:

Stakeholder Management

Sheridan emphasizes the importance of:

  • Establishing clear swimlanes and responsibilities across teams
  • Approaching discussions with stakeholders as partnerships
  • Tailoring communication styles to different teams and situations
  • Embracing open dialogue and conflict resolution to build trust1

Marketing Strategies

Sheridan has expertise in:

  • Account-Based Marketing (ABM)
  • Demand generation
  • Integrated campaigns
  • Digital marketing
  • Event and field marketing1

Leadership Philosophy

Sheridan advocates for:

  • Structuring marketing teams based on company size, go-to-market strategy, and business maturity
  • Focusing on core functions that drive the demand engine
  • Measuring campaign performance through various indicators
  • Fostering collaboration across different functions within an organization1

Sheridan is also recognized in the industry, having been included in the Top Demand Generation Mentor List for 2024.2 Her insights and expertise make her a valuable contributor to discussions on modern marketing strategies and organizational leadership in the tech industry.

Highlights

Aug 23 · linkedin

Before the weekend begins, how about another hiring announcement! 📣

Own Company is seeking two talented individuals to join our growing marketing team, specifically in the Public Sector vertical:

Integrated Campaign Principal: Lead the development and execution of targeted campaigns to drive engagement and generate leads across the US public sector. Leverage your expertise and our strong partnerships to make a real impact.

Portfolio Product Marketing Manager: Join our dynamic team as we launch our new portfolio product across this vertical. You'll play a key role in shaping the GTM strategy for this exciting opportunity in the public sector.

PMMs!? I'd love for you to connect with Gregory Smith! Campaign all-stars, please reach out to me or Jo Birtle. Both jobs can be found on our careers center, link below.

Aug 22 · linkedin

Own Company continues to grow! 🚀 The marketing team just introduced a new Digital role: Senior Manager, Website Development!

This position is crucial for helping Own reach our revenue targets. It’s a chance to shape our brand's online presence, enhance user experience, generate demand, and lead the technical advancement and strategic direction of our digital platform. I'd love to connect with anyone who would be a great fit or might know someone who is! #hiring #webdev #owncompany

Related Questions

What are Sheridan Gaenger's key strategies for demand generation?
How does Sheridan Gaenger approach stakeholder management?
What are Sheridan Gaenger's recommendations for improving tense relationships between functions?
How does Sheridan Gaenger build successful partnerships across multiple functions?
What methodologies does Sheridan Gaenger use for identifying ABM targets?
Sheridan Gaenger
Sheridan Gaenger, photo 1
Sheridan Gaenger, photo 2
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Location

San Francisco, California, United States