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Sherri Eisenberg

Content Strategist & Creator with Brand and Editorial Experience

Sherri Eisenberg is an award-winning content strategist and creator.1 She was the Director of Content Strategy and Product Manager at Girl Scouts of the USA from September 2018 to September 2022.1 Currently, Eisenberg is the Senior Director of Professional Services at Skyword, a position she has held since October 2022.1 She is a writer, editor, and digital content strategist.1

Eisenberg has covered the travel industry for 20 years, as an editor at Travel Holiday magazine, Travel Editor of Condé Nast's Brides magazine, Cruise Editor of Travel and Leisure magazine, and a columnist for The Los Angeles Times.2 She has also written about travel for Bon Appètit, Condé Nast Traveler, and Departures.2

While at Girl Scouts of the USA, Eisenberg was part of a small team tasked with creating an entrepreneurial, innovative work stream within the legacy brand.1 She was the owner of voice and content for Girl Scouts’ adult alum and supporter audiences and was responsible for creating engagement plays, publishing calendars, online articles and profiles, emails and newsletters, infographics, web pages, and social toolkits.1 Eisenberg supported the Lifetime Membership product, creating new benefits to drive registrations, such as 20% off of female-founded brands and a $25 donation to fund membership for a girl in an underserved community.1 This work contributed to 42% growth over just three years.1 She launched a digital newsletter, growing the audience from 14,000 to 1.2 million in less than four years while retaining high open rates and low unsubscribes.1 In the spring of 2022, she spearheaded the pilot of a new licensed travel product for adults.1

Prior to her role at Girl Scouts of the USA, Eisenberg was the Director of Editorial and Branded Content Strategy at ShermansCruise from August 2015 to August 2017.1

Related Questions

What are some of the key projects Sherri Eisenberg has led at Girl Scouts of the USA?
How did Sherri Eisenberg contribute to the growth of the Girl Scouts' Lifetime Membership product?
What was the impact of the digital newsletter launched by Sherri Eisenberg?
Can you provide more details about the virtual events Sherri Eisenberg spearheaded in 2020 and 2021?
How did Sherri Eisenberg's work at ShermansCruise differ from her role at Girl Scouts of the USA?
Sherri Eisenberg
Sherri Eisenberg, photo 1
Sherri Eisenberg, photo 2
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Location

New York, New York, United States