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Sherry Chris
Sales driven brand builder, creator of strong value propositions, mentor and coach. Globally connected executive.
Sherry Chris is a prominent figure in the real estate industry, currently serving as the Executive Advisor for Anywhere Brands at Anywhere Real Estate Inc. She transitioned to this role in May 2023 after retiring from her position as CEO of the Anywhere Expansion Brands portfolio, which includes Better Homes and Gardens® Real Estate (BHGRE) and ERA® Real Estate. With over 40 years of experience in real estate, Chris has been recognized as a trailblazer and influencer in the field.
Career Highlights
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Leadership Roles: Prior to her current advisory role, Chris held significant leadership positions, including CEO of BHGRE and ERA, where she was instrumental in their strategic growth and marketing innovation. Under her leadership, BHGRE expanded to over 40 states and six countries, while ERA grew into 43 U.S. states and 34 countries.23
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Previous Experience: Chris began her career in the banking industry before moving to real estate in 1982. She worked her way up through various roles, including Chief Operating Officer at Coldwell Banker and Executive Vice President at Royal LePage, where she spent over 16 years.34
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Education: She holds a degree from the University of Western Ontario and an MBA from the Ivey Business School at Western University.12
Current Role
As Executive Advisor, Chris focuses on supporting the company's network of affiliated broker/owners and continues to mentor new generations of real estate leaders. Her commitment to enhancing the value of the Anywhere brand reflects her passion for helping others succeed in the industry.125
Highlights
Industry veteran (and my mentor) Alex Perriello has some amazing around rescuing the American Dream - take a moment to check it out! #realestate #americandream #affordablehousing
Nurturing relationships is hard work, especially as we age and realize the importance of maintaining deep connections, be it in business, personal, or family life. Seth Godin's "Tribes" served as my guide in launching the Better Homes and Gardens Real Estate brand back in 2008, emphasizing the power of surrounding oneself with a loyal tribe. This approach worked well, as evidenced by the lasting loyalty of early #BHGRE adopters even today.
Reflecting on the past, I remember the days of authentic social media interactions, where genuine connections were formed without the influence of filters or AI. Today, many platforms are used more for criticism than genuine engagement. This underscores the significance of authentic relationships where support is readily given without expectations.
During my summer travels, I pondered the future and cherished the enduring relationships in my life. People like Brad Inman, Tanya Reu-Narvaez, Rich DeNicola, Alex Perriello and many others hold a special place. Keeping in touch with your tribe is vital, as highlighted by a top executive who shared the importance of maintaining a list for regular check-ins.
To stay connected with your tribe, remember to always be responsive, offer genuine compliments, surprise with thoughtful gestures, provide assistance proactively, and give openly without expecting anything in return. Being a true guardian angel to those in your circle ensures that meaningful relationships thrive over time. #realestate #relationships #tribe
