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Shervin Dehmoubed

CEO @ EcoPackables | Forbes 30 Under 30

Shervin Dehmoubed is a seasoned entrepreneur and business leader with a diverse background in economics, finance, and sustainability. A graduate of Yale University, Dehmoubed has extensive experience in founding and leading successful ventures across various industries. He is the Founder and CEO of EcoPackables, a company that offers a wide range of eco-friendly products and packaging solutions for businesses. He was also the Co-Founder of Louvin Medical Holdings LLC, which provided specialized medical services in the US.

Prior to that, he founded and served as CEO of Pik'le'Ball, a sports equipment company. Dehmoubed has also worked as a Sales Intern at Lotus Trolley Bag and founded Zia Grace, a non-profit organization that provides educational resources to underprivileged children in developing countries.

With a passion for sustainability and environmentalism, Dehmoubed has dedicated his career to developing innovative solutions to help businesses become more eco-friendly. His business acumen, coupled with his commitment to social responsibility, has made him a respected leader in the industry.

Highlights

Aug 27 · linkedin

Halotop made over $347M from a simple packaging change

What was the secret?

They ran thousands of surveys

And found the whitespace where they could win

Low Calories

So they doubled down on it.

OLD:

Diluted focus — equal weight on protein, net carbs, and calories

Old-fashioned, artisanal design

NEW:

Calories are front and center. This is their clear differentiator

Protein is secondary, and simplified to “Good Source”

Elevated, abstract, and minimalist design

Good branding requires focus

Good design aligns that focus with what customers truly care about

Packaging is the often-underappreciated medium that connects the two.

Via Jason Feifer

Aug 20 · linkedin

Next time you see a paper bottle, think twice…

Companies across the globe are capitalizing on one big trend:

Paper feels more sustainable to consumers

But this creates tons of environmental issues

The reality is that paper has a poor water barrier

So, to store liquids, companies have to use some form of plastic.

This is where bad actors try to hide the plastic

And trick consumers into buying a “sustainable option”

How to fix this?

If your paper bottle still uses plastic, own it

By hiding it, you cause pollution in recycling streams and confuse your consumers.

Related Questions

What inspired Shervin Dehmoubed to start EcoPackables?
How did Shervin Dehmoubed's experience at Yale influence his career?
What are some of the biggest challenges Shervin Dehmoubed has faced at EcoPackables?
How did Shervin Dehmoubed's acquisition of Pik'le'Ball impact his career?
What makes EcoPackables' flexible packaging solutions unique?
Shervin Dehmoubed
Shervin Dehmoubed, photo 1
Shervin Dehmoubed, photo 2
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Location

San Diego County, California, United States