Suggestions
Shervin Dehmoubed
CEO @ EcoPackables | Forbes 30 Under 30
Shervin Dehmoubed is a seasoned entrepreneur and business leader with a diverse background in economics, finance, and sustainability. A graduate of Yale University, Dehmoubed has extensive experience in founding and leading successful ventures across various industries. He is the Founder and CEO of EcoPackables, a company that offers a wide range of eco-friendly products and packaging solutions for businesses. He was also the Co-Founder of Louvin Medical Holdings LLC, which provided specialized medical services in the US.
Prior to that, he founded and served as CEO of Pik'le'Ball, a sports equipment company. Dehmoubed has also worked as a Sales Intern at Lotus Trolley Bag and founded Zia Grace, a non-profit organization that provides educational resources to underprivileged children in developing countries.
With a passion for sustainability and environmentalism, Dehmoubed has dedicated his career to developing innovative solutions to help businesses become more eco-friendly. His business acumen, coupled with his commitment to social responsibility, has made him a respected leader in the industry.
Highlights
Halotop made over $347M from a simple packaging change
What was the secret?
They ran thousands of surveys
And found the whitespace where they could win
Low Calories
So they doubled down on it.
OLD:
Diluted focus — equal weight on protein, net carbs, and calories
Old-fashioned, artisanal design
NEW:
Calories are front and center. This is their clear differentiator
Protein is secondary, and simplified to “Good Source”
Elevated, abstract, and minimalist design
Good branding requires focus
Good design aligns that focus with what customers truly care about
Packaging is the often-underappreciated medium that connects the two.
Via Jason Feifer
Next time you see a paper bottle, think twice…
Companies across the globe are capitalizing on one big trend:
Paper feels more sustainable to consumers
But this creates tons of environmental issues
The reality is that paper has a poor water barrier
So, to store liquids, companies have to use some form of plastic.
This is where bad actors try to hide the plastic
And trick consumers into buying a “sustainable option”
How to fix this?
If your paper bottle still uses plastic, own it
By hiding it, you cause pollution in recycling streams and confuse your consumers.
