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Sheryl Daija

Founder and CEO at BRIDGE

Sheryl Daija is the Founder and CEO of BRIDGE, a purpose-driven DEI trade organization serving the global marketing industry.13 She launched BRIDGE in April 2022 with a mission to operationalize inclusion as a business practice for growth.3

Sheryl has an extensive background in marketing and leadership:

  1. She previously served as Chief Strategy Officer and GM Global Events at The Mobile Marketing Association for over 10 years.1
  2. She was the SVP and General Manager at IAB from 2003 to 2007.1
  3. Earlier in her career, she held marketing leadership positions at companies like Guggenheim.com, AdForce, and Kensington.1

Sheryl's commitment to social justice and DEI is deeply rooted in her personal experiences:

  • Born in South Africa, she witnessed inequity under the apartheid regime, which fueled her drive for social justice.3
  • She is part of a multiracial family, strengthening her commitment to changing the world for the better.3

Under Sheryl's leadership, BRIDGE has grown rapidly, with a board of 25 member companies, including major brands like Campbell's, Condè Nast, IBM, and Unilever.3 The organization focuses on identifying and bridging gaps that have created inequities for under-represented communities in the workplace, workforce, and marketplace.35

Sheryl's LinkedIn username is indeed sheryldaija, as mentioned in the query.124

Highlights

Mar 7 · linkedin

One of Trump’s judicial appointees just ordered that the Minority Business Development Agency must also serve white people.

This order is arguably a more dangerous one than Harvard-UNC. Why?

Because if it withstands appeal, the ruling has the potential to upend and nullify every federal program that exists to equalize opportunity and access to underserved and historically marginalized communities.

It’s part and parcel of a certain insidious faction of the American Right to regain the institutional privilege white people have enjoyed for hundreds of years purely for political purposes, and by doing everything they can to undermine the progress we have made to create a more equitable country, which is ultimately better for everyone! Stay tuned for more from me on this! #wearestrongertogether #WeAreBRIDGE #DEI #inclusionisgoodforbusiness

Jan 15 · linkedin

🌟 There is no function in corporate America that embodies the teachings of Dr. King more than DEI leaders. Like Dr. King they choose courage over what's easy, they are patient and committed even when on the front lines and they are focused on building and supporting communities for everyone equitably.
So today as we honor the enduring legacy of Dr. King, I thank each of you for all you do and for inspiring me and the BRIDGE team to always try do what's right! 🌟 #wearestrongertogether WeAreBRIDGE

Related Questions

What inspired Sheryl Daija to start BridgeTheGap.co?
How has Sheryl Daija's background in psychology influenced her leadership style?
What are some notable achievements of BridgeTheGap.co under Sheryl Daija's leadership?
How does BridgeTheGap.co measure success in its mission to bridge the gap in belonging, representation, inclusion, diversity, and equity?
What challenges has Sheryl Daija faced in her career, and how did she overcome them?
Sheryl Daija
Sheryl Daija, photo 1
Sheryl Daija, photo 2
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Location

San Diego, California, United States