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Shewali Tiwari

Growth Marketing at Airtel Xstream & Wynk Music - Ex-Uber - Ex- Times

Shewali Tiwari is a content-led growth strategist and marketer with over a decade of experience, currently on maternity leave until December 2024.25 She previously served as Growth Marketing Manager at Airtel XStream and Wynk Music, where she led initiatives to boost app ratings from 3.2 to 4.3 within 30 days through targeted strategies.36 Her LinkedIn profile (username: shewalitiwari) highlights her expertise in growth marketing, brand building, and B2B content.24

Key Achievements

  • App rating improvement: Spearheaded a campaign at Airtel that increased app ratings by over 1 point in a month.36
  • Content marketing leadership: Joined Airtel in 2019 as Content Marketing Manager for Wynk Limited & Airtel, focusing on user engagement and brand growth.7
  • Client growth: During her maternity break, she helped a client grow their LinkedIn followers from 2K to 15K and authored interviews for business publications.5

Recent Activities

  • Maternity break projects: Continued consulting work, including LinkedIn growth strategies and thought leadership content.5
  • Industry recognition: Received praise for her work, with colleagues describing her strategies as "genius" and "incredible".8

Her career emphasizes data-driven growth tactics, segmentation, and personalized customer engagement.13

Highlights

Feb 12 · moengage.com
Email Engagement Best Practices: The What, Why, & How
Email Engagement Best Practices: The What, Why, & How

Related Questions

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Shewali Tiwari
Shewali Tiwari, photo 1
Shewali Tiwari, photo 2
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Location

Gurgaon, Haryana, India