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Shi 蔡诗韵

SA360 lead at Google Marketing Platform (SEA)

Shi 蔡诗韵 is a highly skilled professional with a diverse background in enterprise search technology and digital marketing.

Currently holding the position of Strategic Partnership Development Manager for South-East Asia and South-Asia at Google, Shi oversees the SA360 business, a platform that enables enterprises and agencies to manage digital campaigns efficiently and increase their return on investment.

Leading a team of account managers spread across various countries, including Singapore, Malaysia, Thailand, and Indonesia, Shi focuses on enhancing business growth by providing top-notch solutions and engaging with senior marketers and CXOs to establish thought leadership regarding SA360's capabilities in optimizing advertising expenditure.

Under Shi's leadership, the South-East Asia business has experienced significant annual growth, reaching millions of dollars and sustaining strong double-digit percentage growth year on year.

Apart from her role at Google, Shi is actively involved in the local digital analytics community as the Co-Organiser of Digital Analytics Wednesday Singapore (DAWS), a prominent monthly meetup group boasting over 5000 members.

Prior to her tenure at Google, Shi accumulated over four years of experience in B2B and B2C marketing within major telecommunications and information and communications technology (ICT) firms in Malaysia and Singapore. Her expertise lies in consumer analytics (CRM), digital marketing, and data management platforms (DMP).

Shi's academic achievements include a Master of Engineering with 1st Class Honours in Chemical Engineering from Imperial College London, where she studied under a full undergraduate scholarship from Maxis. As a multilingual individual, Shi is proficient in English, Bahasa Malaysia, Chinese, and Cantonese. In addition to her professional accomplishments, Shi is a dedicated mother to a toddler.

Shi 蔡诗韵
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Location

Cambridge, England, United Kingdom