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Shihab Alhammadi
Director of Sharjah Media City (Shams) - Free Zone Authority - Empowering the infrastructure of Media and Creativity
Shihab Alhammadi serves as the Managing Director of Sharjah Media City (Shams), a key free zone in the UAE that focuses on fostering innovation and growth in the media and creative industries. His leadership is characterized by a strong emphasis on adapting to technological changes in media consumption and production.
Background and Education
Shihab Alhammadi holds advanced degrees in Media and Communications, including a PhD and a Master's from UK universities. His academic background supports his strategic vision for media development in the region, positioning him as a knowledgeable leader in the field.13
Professional Role
As the Managing Director of Shams, Alhammadi is instrumental in launching initiatives aimed at transforming the local media landscape. Under his guidance, Sharjah Media City is developing a "platform for platforms," which aims to facilitate collaboration among media companies and streamline access to local services for both local and international businesses.1 This initiative reflects his commitment to enhancing the infrastructure necessary for creative industries to thrive.
Alhammadi has also been involved in strategic partnerships, such as the recent collaboration with Smartt Studio to bolster e-commerce capabilities in the MENA region. This partnership aims to elevate online retail experiences through innovative visual content solutions, further establishing Sharjah as a hub for digital commerce.2
Vision for the Future
Alhammadi envisions a future where Sharjah Media City not only serves as a physical space for media production but also embraces digital transformation. He advocates for flexible work environments that cater to the evolving needs of media professionals, including remote work options and shared office spaces.12 His focus on nurturing local talent through training programs is also pivotal in promoting innovation within the industry.
In summary, Shihab Alhammadi's role at Sharjah Media City is marked by a forward-thinking approach that integrates technology with creative media, aiming to position Sharjah as a leading player in the global media landscape.
