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Shilpa Rao

Customer Experience & Service Design Leader

Shilpa Rao is a strategic design thinker with over 20 years of experience in multi-method research, customer experience (CX), user experience (UX), and service design.

She specializes in enhancing business performance through a human-centered approach to innovation, business strategy, and product development, with expertise in verticals such as financial services, healthcare, hospitality, and workplace environments.

Shilpa is known for being a persuasive storyteller and designer of impactful multi-channel customer experiences across digital and physical spaces.

She holds a Master of Design in Design Innovation from the Institute of Design (ID) and a Bachelor of Architecture (B.Arch.) from RV College of Architecture (RVCA) in Bengaluru.

Throughout her career, Shilpa has held various prominent roles including Service Design Lead at Thrivent, Senior Design Strategist & Experience Design Practice Lead at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas, and Program Director of Experience Design at General Assembly.

She has also worked as a Design Consultant, Adjunct Professor, and in user experience and research design roles at companies like AIG, cars.com, SC Johnson, and Steelcase.

Shilpa Rao's diverse professional background demonstrates her versatility and expertise in driving impactful design solutions across different industries.

Highlights

Sep 14 · linkedin
Apr 11 · linkedin

I'm speaking along fellow rockstars @GA_Chicago's Inside The Minds of Brilliant Designers panel on 4/6! Free with RSVP

Shilpa Rao
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Location

Greater Chicago Area