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Shira Brettman Jaffe
Strategy and Industry Standards at Plaid
Shira Brettman Jaffe is a prominent figure in the fintech industry, currently serving as the Strategy and Industry Standards Lead at Plaid. In this role, she spearheads technical strategy for open finance and collaborates with financial institutions to ensure secure access to account data, facilitating the integration of fintech startups with traditional financial systems.
Professional Background
Shira's career is marked by significant contributions to the payments and financial technology sectors:
At Plaid::
- Leads engagement with and contributions to industry standards2
- Involved in developing tools like Plaid's Partner Dashboard, which helps organizations build and launch API connectivity faster1
Previous Roles::
- Managed payments integration and market assessment tools at Mealpal
- Oversaw payments for Showtime's streaming products
- Led PayPal Payouts & Mass Payments at PayPal, focusing on product management, technical design, research, pricing, and global growth strategy
- Held positions in business development and product strategy at Braintree and Venmo
Expertise and Influence
Shira is recognized for her expertise in:
- Product management
- Payments technology
- Business development
- Open finance and API integration
She frequently shares insights on industry trends and participates in high-profile discussions:
- Appeared on Bloomberg TV to discuss generative AI-powered cyberattacks and the DARPA "AI Cyber Challenge"3
- Speaks at industry events, such as the FDX Global Summit, where she addressed myths about FDX implementation4
Education
- Harvard University graduate with honors
- Joint concentration in History and Music
- Master of Science in Teaching from Pace University (Teach for America Certification Program)
Shira Brettman Jaffe's diverse background, spanning from education to cutting-edge fintech, positions her as a key player in shaping the future of open finance and financial technology integration.
Highlights
“Jason Kobus of JPMorgan Chase & Co. and Shira Jaffe of Plaid noted two major trends for APIs in financial services: increasing global regulation such as Open Banking APIs for sharing data, and strategic business-related APIs for embedded banking services, which make it easier to pay for an item or apply for a loan when engaged in another activity such as an F1 racing hobby or increasing the options for paying for an Uber trip. Jaffe highlighted the trend toward using APIs for more personalized banking interfaces, while Kobus stressed the importance of how people use APIs to pay — they must be immediate, secure, and trustworthy.”
I will be speaking at apidays New York next week on May 17 about leveraging industry standards to build open finance connectivity and would love to see you there!
More info: https://lnkd.in/edNEx534 Tickets here: https://lnkd.in/e32AjYK6
