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Shira Siegel
Business Coach and Consultant
Professional Background
Shira Siegel is a multifaceted professional with extensive expertise in business consulting, marketing, and urban planning. As the founder of her own consulting firm, Shira Siegel Business Coach and Consultant, she leverages her diverse background to empower businesses and individuals through tailored coaching and strategic guidance. Her extensive career has seen her take on various crucial roles across multiple sectors, including sustainable business practices, digital marketing, and urban development.
Previously, Shira served as a Consultant and Digital Content Manager at TrafficPoint, where she honed her skills in inbound marketing and digital strategy. This role allowed her to creatively approach marketing challenges, develop compelling content, and drive user engagement effectively. She also held the position of Inbound Marketing Manager at SaferVPN, further reinforcing her expertise in digital marketing strategies that help businesses grow their online presence.
Before that, Shira contributed significantly as a Marketing Coordinator at Tel Aviv University and as a Marketing Manager at Communeteer. Her roles in these organizations focused on promoting educational and technological initiatives, showcasing her ability to navigate and contribute to diverse fields. Shira's thoughtful insight extended to her freelance writing and editing for The Found Gen and Geektime's Tech That Matters, where she shared her knowledge and passion for sustainability and technology.
In the realm of sustainability, Shira's experience as a Sustainability Analyst for RBS Citizens Account at Jones Lang LaSalle and as a Sustainability Consultant at Great Forest, Inc. distinguished her as a knowledgeable advocate for environmentally responsible practices. Her role involved analyzing sustainable practices and devising actionable insights to promote green initiatives.
Shira's varied career has also included project management roles, where she applied her urban planning knowledge. As a Project Manager for both the Lower East Side Business Improvement District and Prosperiti Partners, she worked on innovative planning and development projects that emphasized community engagement and sustainability. Her rich background in urban planning comes from her academic pursuits and her role as a Research Assistant at the CUNY - Hunter College Department of Urban Affairs and Planning.
Education and Achievements
Shira Siegel's educational foundation is impressive, marked by a strong focus on political science and urban planning, complemented by sustainable business practices. She earned her Bachelor of Arts degree in Political Science and Spanish from Brandeis University, where her immersion in political frameworks and languages enriched her understanding of global perspectives. This was further amplified by her studies in International Green MBA in Business Administration and Management focusing on Sustainability at the University of Haifa—an endeavor that fueled her passion for promoting eco-friendly business practices and strategies.
Continuing her academic journey, Shira attained her Master’s degree in Urban Planning from Hunter College, cementing her knowledge and commitment to creating sustainable and equitable urban environments. She also pursued additional studies at City University of New York-Hunter College, obtaining a Master’s degree in City/Urban, Community, and Regional Planning. This strong educational foundation has equipped her with the skills and knowledge required to navigate the complex realms of urban development and community planning.
Achievements
Shira’s career is dotted with numerous accomplishments across different sectors. Not only has she established herself as a credible voice in business consulting and marketing, but she has also made significant contributions to sustainable practices in her various roles. Her ability to combine strategic marketing with sustainability initiatives shines through her work with organizations focused on promoting green practices.
Moreover, Shira’s writing portfolio showcases her ability to distill complex concepts into accessible content, engaging readers and raising awareness in the fields of technology and sustainability. As a business coach and consultant, Shira continues to empower others through her wealth of knowledge, experience, and passion for sustainable business development.
In summary, Shira Siegel is a dynamic professional whose career reflects a deep commitment to sustainability and urban planning, underpinned by strong marketing and consulting capabilities. Her diverse educational background and extensive experience across industries equip her to tackle the challenges of today’s business landscape with creativity, insight, and a forward-thinking approach.
