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Shiran Holtzman Erel
Professional based in New York
Shiran Holtzman Erel is a prominent entrepreneur and product leader based in New York, currently serving as the Co-Founder and Chief Product Officer at SpoiledChild™, a role she has held since 2022. She is also a co-founder and chief product officer at ODDITY and IL MAKIAGE, both of which she has been involved with since 2014.1
Professional Background
- SpoiledChild™: Co-Founder, Chief Product Officer (2022 - Present)
- ODDITY: Co-Founder, Chief Product Officer (2014 - Present)
- IL MAKIAGE: Co-Founder, Chief Product Officer (2014 - Present)
- EY (Ernst & Young): Senior Consultant in Transaction Advisory Services (2011 - 2014)
- Israeli Air Force: Sergeant (2006 - 2008)
Education
Shiran attended Tel Aviv University, where she completed her education between 2008 and 2011.1
Notable Achievements
Holtzman Erel has played a significant role in building innovative brands within the beauty and tech sectors, focusing on product development and strategic growth. Her leadership at ODDITY and IL MAKIAGE has been instrumental in their success in the competitive beauty market.
Her extensive experience in consulting at EY has also contributed to her strategic approach to business development and product management.
Highlights
10 years ago... Oran was 29, I was 26, when we embarked on this journey towards the mission of our lives. Last Wednesday, July 19th, on my 36th birthday, we were ringing the bell together at Nasdaq. 10 years of complete dedication, of working 20 hours a day, then waking up the day after to fixing new problems and building a new tomorrow, with the same energy and determination in our eyes. We tried to squeeze in each and every day the amount of a full week’s work. We had no time, and we maximized every minute and every hour. We always outran ourselves. Day after day after day... Sunday to Sunday. No days off, never being easy with ourselves or with our teams, never compromising, never giving up, even in very difficult times. When our grandparents arrived to Israel to build our country, they had nothing. They worked hard and never complained about anything. We learned everything that we know from them and from our parents, and based on their DNA - we’ve built our company. Many people asked me if I believed… We always believed in ourselves, yet never hoped for the best. From day 1, we always thought what could go wrong, prepared 3 gameplans for each scenario, and made sure success will come. No miracles. No maybe. So yes, I believed that we are building something huge, I believed we will change our industry forever. Yet, even I, the biggest believer, am still overwhelmed and still can’t really digest the past few days. Seeing my parents, my family, my team, at the Nasdaq, crying from joy, and being so proud, is the happiest moment of my life. I would like to say thank you to our fierce, dedicated and crazy team, for working so hard and so smart to make this happen. You all know better than me that this is not a fairytale story. You’ve built this monster in your own bare hands. This is your success. To my genius, brave & fearless brother, I love you more than anything. Thank you for allowing me to build this thing with you. Forever I will continue to fulfill your dreams. That’s it... now that this unforgettable week is over, we are back to do what we love doing most – building our tomorrow. This is just the beginning, and we are hungrier than ever. Only an outsider can change an industry. And this is why we are here. Even though we are competing with giants, I believe that ODDITY is better positioned than anyone else for the future of our industry. We will remain laser focused on our target, with two feet on the ground, and head in the clouds. As always.
TIME 100 MOST INFLUENTIAL COMPANIES!!!! Crazy list! and we are there. What an honor.
