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Shireen McDonagh

Head of Brand Communications (Contract) at Legacy Communications

Shireen McDonagh is the Head of Brand Communications at Legacy Communications, where she leverages over 13 years of experience in both client-side and agency roles. In addition to her primary role, she serves as an Executive Board Member at Legacy and is involved with the Marketing Society of Ireland Council. Her expertise encompasses a wide range of marketing and communications strategies, focusing on impactful PR campaigns that resonate with audiences and drive conversions.13

At Legacy Communications, McDonagh is instrumental in implementing the agency's innovative StorySell method, which integrates storytelling with sales strategies to enhance brand communication. This approach emphasizes the importance of human-to-human interactions in marketing, aiming to create relatable and compelling narratives that capture audience attention.1

Her professional background includes significant contributions to various marketing initiatives, showcasing her ability to blend creativity with data-driven strategies. This dual focus allows her to craft campaigns that not only engage but also convert potential customers into actual buyers.12

McDonagh's commitment to professional development and community engagement is evident through her active participation in industry events and her support for charitable causes, such as her recent involvement in creating Tranquility House, a sanctuary for individuals with cystic fibrosis.4 Her leadership style reflects a dedication to fostering a collaborative team environment, encouraging continuous learning and innovation within the agency.12

Highlights

Nov 13 · Independent.ie
Bernard Brogan's Legacy PR company sees 40pc growth after ... - Independent.ie
Bernard Brogan's Legacy PR company sees 40pc growth after ... - Independent.ie
Nov 13 · Independent.ie
Bernard Brogan's Legacy PR company sees 40pc growth after ... - Independent.ie
Bernard Brogan's Legacy PR company sees 40pc growth after ... - Independent.ie
Clara Kelly, Digital PR Executive, Legacy Communications

Related Questions

What are some of Shireen McDonagh's most notable achievements at Legacy Communications?
How does Shireen McDonagh's experience in both client-side and agency roles benefit Legacy Communications?
What is the StorySell method that Legacy Communications uses in their campaigns?
How does Shireen McDonagh contribute to the Marketing Society of Ireland Council?
What are some examples of successful PR campaigns led by Shireen McDonagh?
Shireen McDonagh
Shireen McDonagh, photo 1
Shireen McDonagh, photo 2
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Location

Ireland