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Shiv Gaglani
Contributor at Forbes
Highlights
❤️ Serotonin Sunday 🕯️
'I'm not the smartest fellow in the world, but I can sure pick smart colleagues.'
- Franklin D. Roosevelt
This week for Serotonin Sunday I'm sharing my appreciation for Diana Stanley who has been a wonderful colleague and friend since she joined Osmosis.org from Elsevier back in 2016 (thanks to our advisor Kathy Charlton for making the initial intro to this "rockstar" that she had worked with at Kaplan).
One of my favorite professional memories with Diana was our first retreat in Seattle in November 2016 when we were working on a plan to grow to 10,000+ Osmosis Prime members in 2017. With Diana's leadership of our marketing team and constant embodiment of our values (e.g. "Reach Further" and "Have Each Other's Backs") we've grown orders of magnitude more since then!
Along the way Diana became a trusted friend and confidant, through all of our ups and downs as a startup. She joined when we had less than a dozen teammates and carried us through our acquisition by Elsevier where we grew to hundreds of teammates and now thousands of colleagues around the world.
I'm sharing my original LinkedIn recommendation for Diana from 5-years ago below, and everything I wrote then is doubly true today.
Thanks for a great journey, Diana!
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Diana was our first marketing hire at Osmosis and immediately made a significant impact across the organization. She developed strategic, data-driven campaigns to not only acquire new users but to also convert them to paying members. Over the past two years she’s led everything from the creation of our brand voice & tone and redesigning our landing page & blog to managing our growing paid advertising budget and modifying our email drip campaigns. I recall at our first in-person retreat in Seattle she helped us set ambitious goals for our B2C user & revenue growth as well as came up with a brilliant campaign to develop textbooks based off of our videos. She’s a versatile leader who cares deeply about the organization as a whole and the individuals who report to her. Diana has contributed profoundly to our culture and is one of the key reasons our teammates and users feel so welcome when they join Osmosis.

❤️ Serotonin Sunday 🕯️
"Even after all this time, the sun never says to the earth, 'You owe me.'
Look what happens with a love like that. It lights the whole sky."
- Hafiz

