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Shiv Gupta

Principal at Quantum Sight

Shiv Gupta is the Principal and CEO of Quantum Sight, a data-driven marketing consultancy firm.12 He is a trusted advisor to marketing leaders, specializing in driving marketing effectiveness and helping them elevate their impact within organizations.1

With over 18 years of experience in data-driven marketing, Shiv has worked with leading brands and consultancies, including Exelon, Farmers Insurance, Merkle, Prophet, and Lippincott - Oliver Wyman.1 He has led strategic engagements with blue-chip clients such as Anthem Blue Cross, Intel, Guardian Life, Novant Health, and Crate & Barrel.1

Shiv's expertise includes:

  • Marketing analytics and optimization
  • Relationship marketing
  • Predictive modeling
  • Strategic marketing
  • Data warehousing
  • Price optimization

He is recognized as an expert in marketing effectiveness and the use of data and technology to advance growth strategies.1 Shiv's work has been featured in publications like Financial Times, Ad Age, and Target Marketing.1

Shiv holds an MBA in Marketing and Finance from the University of Chicago - Booth School of Business and a BS in Chemistry from Loyola University Chicago.1 He has experience across various industries, including Insurance, Healthcare, Energy, Retail, and CPG.1

At Quantum Sight, Shiv focuses on helping clients navigate the complex landscape of data and technology to achieve clear pathways to growth and profitability.23 The company's approach involves using data to tell clients' stories and understand their businesses at a human level.3

Highlights

Jan 15 · martech.org
Shiv Gupta, Author at MarTech
Nov 13 · martech.org
How marketing leaders can transform marketing from a support ...

Related Questions

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Shiv Gupta
Shiv Gupta, photo 1
Shiv Gupta, photo 2
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Location

Potomac, Maryland, United States