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Shivani Liz Ugrin

Marketing + Community @ Lumia Health | Track Blood Flow to Your Head | Ear Device for POTS | Living with Long Covid, POTS, MCAS, EDS + Dysautonomia.

Professional Background

Shivani Liz Ugrin is a highly accomplished and multifaceted professional with over two decades of experience in marketing, wellness, and community leadership. Currently serving as the Marketing, Content & Community Lead at Lumia Health, formerly known as STAT, she plays a pivotal role in promoting Lumia™'s innovative wearable device that tracks drops in blood flow to the head in individuals with conditions such as POTS, Long Covid, ME/CFS, Syncope, and Dysautonomia. Her current position allows her to leverage her extensive background in wellness and marketing to make a meaningful impact in the health sector.

Prior to her role at Lumia Health, Shivani was the CEO and Co-Founder of Illyria Wellness, where from 2017 to 2024, she successfully designed immersive, historically-informed spa and wellness concepts. Under her leadership, Illyria Wellness excelled in developing spa concepts, menus, signature treatments, and wellness retreats, servicing both pre-opening and existing spas across the US and the EU. Her commitment to integrating historical influences into wellness practices set Illyria apart as a pioneer in the industry.

In addition to her entrepreneurial ventures, Shivani operated Versody Consulting, a boutique marketing and branding firm, from 2013 to 2024. Here, she provided strategic marketing guidance to a diverse range of clients, from tech startups to large food manufacturers, focusing on rapid, high-impact digital transformations. Her time at Versody showcased her versatility and ability to adapt marketing strategies to meet industry demands.

Before founding her own consulting firm, Shivani led global marketing efforts at Ifeelgoods, a digital advertising innovator that utilized gamification and digital currency to influence consumer decisions. Her previous roles also include optimizing digital advertising and marketing for a renowned online retailer with annual revenues reaching $200 million, and serving as the head of digital marketing and social media for ARYZTA North America brands, which included beloved consumer products like Otis Spunkmeyer and La Brea Bakery.

From 2006 to 2011, Shivani was the Head of Marketing at MBO Partners, where she handled demand generation and thought leadership marketing across B2C, B2B, and B2G channels. Her expertise in marketing is characterized by a deep understanding of both historical context and modern demands, blending her background as a historian with cutting-edge marketing techniques.

Education and Achievements

Shivani's educational journey reflects her dedication to understanding both the past and how it informs modern practices. She earned a Bachelor of Arts in History from the Honors College at the University of Houston, graduating summa cum laude, which illustrates her academic excellence and passion for historical inquiry. Additionally, she pursued studies in Public Policy and International Commerce at George Mason University's graduate school, further expanding her knowledge in these critical areas.

Her commitment to wellness extends beyond professional roles; she has also been a support group leader for individuals facing challenging health conditions such as POTS, Dysautonomia, Long Covid, EDS, and several others. Her engagement with these communities showcases her empathetic nature and dedication to improving the lives of those affected by complex health issues.

Personal Interests

In addition to her impressive professional background, Shivani is deeply invested in exploring the crossroads of ancient wisdom traditions with modern health science. Her enchantment with storytelling as a tool to build community is reflective of her skills in both marketing and personal connection. Shivani believes in the power of narrative to forge bonds between people, particularly in wellness spaces where shared experiences can elevate individual healing journeys.

With a background as a certified practitioner in sound therapy, yoga, breath work, mindfulness meditation, and Reiki, Shivani embodies the holistic approach to wellness. Her diverse certifications underscore her commitment to continuous learning and improvement, both personally and professionally. Her interests in demand generation, experience design, biohacking, storytelling, and other modern marketing practices position her as a forward thinker in her field, continuously inspired by the potential of technology and ancient traditions.

Achievements

Throughout her career, Shivani has achieved remarkable milestones, including:

  • Successfully launching and leading Illyria Wellness, creating wellness concepts that resonate with clients and promote overall well-being.
  • Establishing Versody Consulting as a go-to agency for rapid digital transformation, assisting numerous brands in effectively navigating the evolving marketing landscape.
  • Making significant contributions to digital advertising at Ifeelgoods and impacting the marketing strategy of a high-profile online retailer.
  • Driving demand generation and thought leadership marketing as Head of Marketing at MBO Partners, influencing marketing practices for various sectors.
  • Leading support groups to assist individuals with complex health conditions, showcasing her dedication to community and support.

Shivani Liz Ugrin's extensive professional background, profound educational achievements, and passionate advocacy for health and wellness create a distinctive portrait of a leader deeply committed to enhancing the lives of others. Her multifaceted expertise is not just limited to traditional marketing but extends into the realm of well-being, making her a valuable asset in any organization focused on health, wellness, or community building.

Related Questions

How did Shivani Liz Ugrin develop her expertise in wellness and marketing?
What inspired Shivani to lead support groups for individuals with complex health conditions like POTS and Long Covid?
Can Shivani Liz Ugrin share her journey from digital marketing to becoming a community leader at Lumia Health?
What are the key elements that Shivani considers when designing wellness experiences at Illyria Wellness?
How has Shivani integrated her historical knowledge into modern wellness practices?
Shivani Liz Ugrin
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Location

Las Vegas, Nevada, United States