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Shivani Srivastava

Head of PhonePe Ads | Fintech | Data Science | ISB

Shivani Srivastava is a seasoned data scientist, revenue strategist, and growth enabler with over 12 years of experience in FMCG, Healthcare, and Retail industries across the US, Japan, Australia, and India. Srivastava has helped numerous organizations institutionalize analytics, institutionalize growth and monetization, and optimize business strategy. Her expertise in connecting the dots between data, decisions, and growth has been her defining strength, making her a valuable asset in any team. Srivastava is an alumnus of the Indian School of Business and has a Bachelor's degree in Biotechnology from the National Institute of Technology Raipur. She has held various leadership positions in Mu Sigma Inc. and is currently the Head of Ad Sales for PhonePe. At PhonePe, she leverages data science-led algorithms to optimize targeted brand and performance marketing objectives for its partners.

Highlights

Jul 22 · linkedin

I am excited to be a part of the Screening Jury on SMARTIES India and looking forward to evaluating the best-in-class work.    Smarties honors the most effective modern marketing in India and is the only platform to recognize modern marketing innovation at local, regional and global levels. This is your chance to get recognized for your innovation and business impact. It is considered the highest achievement and a badge of honor in marketing excellence #SMARTIESINDIA2024 #MMAGlobalIndia #MarketingExcellence #FutureofMarketing #ModernMarketing

Jul 5 · linkedin

Hi everyone!

Excited to be speaking at iMedia Brand Summit 2023 tomorrow on 'The Digital India Story with PhonePe'. In my keynote, I will speak about the astronomical growth of both digital India and PhonePe along with deep insights on how India spends, sends, manages and grows its money and fun facts & spend myth busters!

Related Questions

What are some of the innovative ad formats Shivani Srivastava has introduced at PhonePe?
How has Shivani Srivastava's role evolved since she joined PhonePe?
What challenges did Shivani Srivastava face when building PhonePe's ad monetization business?
How does PhonePe's ad strategy differ from other fintech companies?
What are the future prospects for ad monetization at PhonePe according to Shivani Srivastava?
Shivani Srivastava
Shivani Srivastava, photo 1
Shivani Srivastava, photo 2
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Location

Bengaluru, Karnataka, India