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Shobin Uralil

Co-founder and COO at Lively, Inc.

Shobin Uralil is the Co-founder and COO of Lively, Inc., a company he helped establish in August 2016.1 Lively is an employee benefits platform that specializes in providing Health Savings Accounts (HSAs) and other benefits solutions.

Professional Background

Shobin has an extensive background in finance, technology, and entrepreneurship:

Education::

  • MBA in Finance and Entrepreneurship from MIT Sloan School of Management (2008-2010)1
  • BS in Business Administration, focusing on Finance and Technology Management, from Georgetown University's McDonough School of Business (2000-2004)1

Career Highlights::

  • Co-founder and COO at Lively, Inc. (August 2016 - Present)1
  • Vice President of Operations at Retroficiency (January 2015 - October 2016)1
  • Founder and CEO of kWhOURS, Inc. (November 2012 - July 2013)1
  • Investment Banking Analyst at Credit Suisse First Boston (July 2004 - June 2006)1

Lively, Inc.

Under Shobin's leadership, Lively has become the fastest-growing HSA provider in the market.1 The company focuses on:

  • Providing easy-to-use technology for managing employee benefits
  • Offering dedicated, ongoing support to customers and broker relationships
  • Delivering exceptional customer service and user education

Personal Insights

Shobin is active on LinkedIn, often sharing insights about:

  • Startup growth strategies, including marketing and funding2
  • The importance of company culture and employee satisfaction3
  • Work-life balance and the challenges of being a working parent5

He also appears to be a supportive spouse, celebrating his wife's achievements in the autonomous vehicle industry.4

Shobin Uralil's diverse experience in finance, technology, and entrepreneurship has shaped his approach to leading Lively, Inc., as it continues to innovate in the employee benefits sector.

Highlights

Aug 27 · linkedin

Co-founder conflict is often cited as one the top two reasons why a startup fails (lack of product-market fit being the other one). It's been really hard for me to get my head wrapped around that concept because 8 years in, Alex Cyriac & I are going strong, having fun, and learning every single day.

Shout out to Buddy Arnheim for helping tell the story of Alex & I and how we came together to start Lively, Inc. On the podcast, we take a deep dive into our childhoods, our families, and those pivotal moments in our lives that got us to exactly where we are now.

The entrepreneurial journey is unique for everyone but open to anyone.

"Without trust, we have nothing"

#livelyhsa #startuplife #startupjourney #entrepreneurship #blindtrust

Aug 13 · linkedin

💥 #148 💥

I'm excited to announce that Lively, Inc. was ranked in the top 3% of the 5000 fastest growing private companies in America, according to Inc. Magazine's #inc5000 list for 2024. 

Grinding: I feel like most founders are wired to do just this. Today marks one of those days where we get to take a step back, pick up our head, and be proud of the work that we’ve done to achieve this milestone but also be appreciative of the countless people who helped us along the way.

Also, huge shout out to my partner in crime, Alex Cyriac, who shared his personal story with Brian Contreras: https://lnkd.in/eiXf2BJR.

#milestoneover #backtogrinding #liveyhsa #founderjourney #happytuesday #employeebenefits #healthsavingsaccount

Related Questions

What inspired Shobin Uralil to co-found Lively, Inc?
How did Shobin Uralil's experience at Retroficiency influence his role at Lively, Inc?
What are some key achievements Shobin Uralil has accomplished at Lively, Inc?
How does Shobin Uralil balance his roles as COO and co-founder at Lively, Inc?
What makes Lively, Inc.'s approach to employee benefits unique according to Shobin Uralil?
Shobin Uralil
Shobin Uralil, photo 1
Shobin Uralil, photo 2
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Experience

Co-founder and COO, Lively, Inc. (August 2016 - Present)
Steering Committee - Silicon Valley Chapter, The CFO Leadership Council (April 2017 - March 2020), Vice President, Operations, Retroficiency (Acquired by Ecova) (January 2015 - October 2016)

Education

MBA in Finance and Entrepreneurship, Massachusetts Institute of Technology - Sloan School of Management (2008 - 2010), BS in Business Administration, Finance and Technology Management, Georgetown Univ

Location

New York City Metropolitan Area