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Shonali Burke
Digital Strategy and Innovation - Brand Communications and Elevation - Harvard Business Analytics Program
Shonali Burke is a renowned public relations strategist, educator, and nonprofit leader. She served as the President & CEO of Shonali Burke Consulting, Inc. from 2008 to 2021, leveraging her expertise in data-driven storytelling and community building to help mission-driven organizations achieve their goals.15
Background and Education
- Early Career: Before transitioning to PR, Shonali was a professional actress and director in India. Her background in theater provided valuable skills for her future in public relations.7
- Education: She holds a B.S. (Hons) from St. Xavier's College, Calcutta University, and an M.A.-equivalent from the National School of Drama. Additionally, she completed the Harvard Business Analytics Program in 2021.14
Professional Experience
- Shonali Burke Consulting, Inc.: Led the company for over a decade, focusing on measurable PR strategies and social media integration.16
- ASPCA: Served as Vice President, Media & Communications, where she spearheaded crisis communications efforts, including the 2007 pet food recall and Michael Vick case.57
- Arena Stage: Currently serves as Chief Marketing & Strategy Officer, previously as Chief Marketing Officer, where she significantly increased earned revenue.14
- Johns Hopkins University: Adjunct faculty member since 2009, recognized as "Instructor of the Year" in 2016.14
Achievements and Recognition
- PRWeek’s "40 Under 40": First Indian-American woman to be honored in 2007.14
- Matrix Award: Received in 2015 for significant contributions to communications.45
- #measurePR and Social PR Virtuoso: Founded the #measurePR hashtag and Twitter chat, and created The Social PR Virtuoso Master Course.45
Shonali is known for her innovative approach to public relations, emphasizing the importance of measurable outcomes and community engagement in PR strategies.23
Highlights
Sep 5 · libguides.davenportlibrary.com
Library Business Assistance: Books - LibGuides
Apr 16 · coschedule.com
How to Build Social Community & Measure The Impact With Shonali ...





