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Shonell Thakker
Co-founder and CEO- Diquery Digital LLP Ambassador at TRIBE THEORY
Professional Background
Shonell Thakker is a dynamic and enterprising media professional renowned for her innovative approach to digital marketing and branding across multiple industries. As the Co-founder and CEO of Diquery Digital, she leverages over a decade of expertise, driving brands to effectively reach and engage their target audiences. Her illustrious career includes collaboration with some of the biggest names in the entertainment industry, including Excel Home Entertainment, Aamir Khan Productions, 20th Century Fox, Disney UTV, and Sony DADC, to name a few. Her diverse experience spans various roles—from marketing and branding to international film distribution—demonstrating Shonell's versatile skill set and her ability to adapt to the evolving landscape of digital media.
In addition to her corporate accomplishments, Shonell is recognized for her thought leadership in the industry. She has contributed as a guest blogger for numerous online platforms, discussing themes ranging from digital media to cloud computing and big data. Her insights have made a significant impact, reinforcing her status as an influential voice in the field of digital marketing.
Education and Achievements
Shonell Thakker's educational foundation is robust and aligned with her career aspirations. She holds an MBA in Media from Whistling Woods International, where she honed her skills in media and entertainment. Her academic journey began with a Bachelor of Arts in Psychology from K.J. Somaiya, laying the groundwork for her understanding of human behavior—an asset that has proven invaluable in marketing and branding. Additionally, she has participated in various educational opportunities at institutions such as JK Singhania, which reflect her commitment to continuous learning and development in her field.
Beyond her educational credentials, Shonell is an active member of a global volunteer support system that fosters connections among startups and entrepreneurs. This involvement speaks volumes of her dedication to empowering others and contributing to the entrepreneurial ecosystem. Furthermore, she has been recognized as a top digital leader and influencer by the World Marketing Forum, a testament to her significant contributions to digital marketing and media.
Notable Contributions
Shonell’s expertise has led her to assume pivotal roles across several organizations. As an ambassador at TRIBE THEORY, she helps bridge the gap between creative startups and valuable resources and support, driving innovation and collaboration within the community. Her former position as a Marketing Consultant at Indie Muviz Pte. Ltd. and Exibex showcases her strategic marketing skills and ability to adapt to various market needs and challenges.
Shonell's journey also includes experience as a Social Media Web Journalist with Beta 21, one of Ogilvy & Mather's partners, where she applied her skills to craft engaging content that resonated with audiences. In her role as Product and Marketing Manager at Home Entertainment Services by Sony DADC, she demonstrated her capability to lead marketing initiatives and spearhead product launches successfully.
Throughout her career, Shonell has actively contributed to various organizations, including Harlequin India, where she worked as a Social Media Consultant. Additionally, her past experiences working with Disney UTV Motion Pictures, Walkwater Media, and Excel Home Entertainment have equipped her with a wealth of knowledge regarding the intricacies of film production, marketing, and distribution.
As a public speaker, Shonell has taken the stage at several prestigious forums and institutions, including IIT Kharagpur and BNP Paribas, sharing her insights into digital marketing strategies and the future of the media landscape. Her ability to connect with audiences and inspire them through her knowledge is highly regarded and demonstrates her influence in the digital marketing space.
