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Shraddha Gupta
Deputy Manager Marketing at Digit Insurance
Professional Background
Shraddha Gupta is a dedicated and motivated professional with over 2.6 years of experience in the insure-tech sector, specializing in sales and marketing. Her enthusiasm for generating revenue shines through her innovative contributions to the companies she has worked with. As a Deputy Manager of Marketing at Digit Insurance, Shraddha has successfully played a pivotal role in the strategic partnership team, where she has collaborated closely to establish new partnerships. Her valuable insights and strategic planning skills have allowed her to generate new revenue streams by launching new products specifically tailored for the Direct Sales Channel, particularly through the company’s website.
Shraddha's expertise in lead generation campaigns has greatly improved the onboarding of new partners, ensuring that the business continually expands its reach and impact. She has been instrumental in the launch of applications for partners, focusing on optimizing user flow and engaging user experience to cater to a diverse audience. By closely collaborating with the telesales team, Shraddha has managed to significantly boost revenue generation through assisted sales, demonstrating her capabilities in crafting effective sales solutions.
In addition to her core responsibilities at Digit Insurance, Shraddha has successfully handled multiple online and offline campaigns aimed at elevating brand awareness and fostering business growth. Her experience working with creative and media agencies further highlights her versatility and ability to drive impactful marketing strategies that resonate with target demographics.
Education and Achievements
Shraddha Gupta holds a Master’s Degree in Marketing and Human Resources from the renowned Goa Institute of Management, where she honed her skills in market analysis, consumer behavior, and strategic marketing initiatives. Complementing her advanced education, she earned a Bachelor of Engineering (B.E.) in Information Technology from the Vidyalankar Institute of Technology, graduating with an impressive GPA of 7.6. This technical foundation allows her to merge analytical thinking with creative problem-solving, vital for her roles in the marketing field.
Throughout her professional journey, Shraddha has also worked in various capacities at Digit Insurance. Starting as a Marketing Management Trainee, she quickly progressed to the position of Associate Marketing Manager, showcasing her adaptability and determination. Prior to her tenure at Digit Insurance, she served as an Analyst at Fidelity Investments, where she developed a strong analytical skill set that complements her marketing expertise. Additionally, her leadership qualities were evident during her time as the General Secretary at the Computer Society of India-VIT, where she demonstrated her ability to lead teams and manage projects effectively.
Achievements
Shraddha Gupta is proud of her achievements in driving revenue and expanding the business through innovative marketing strategies. Some of her highlighted accomplishments include launching new product lines, which have directly contributed to revenue growth via direct sales channels. Through her strategic input and hands-on experience with product structuring and pricing, she has ensured that Digit Insurance remains competitive in the rapidly evolving insure-tech landscape.
Moreover, her success in running lead generation campaigns has not only fostered deeper partnerships but has also laid the groundwork for future business opportunities. By creating user-friendly applications and enhancing engagement through user-centric design principles, Shraddha has contributed to improved customer satisfaction and retention rates.
Overall, Shraddha Gupta is a dynamic and results-oriented marketing professional. Her expertise in sales, lead generation, and partnership management, paired with her solid educational background, positions her as an invaluable asset in the innovate landscape of insure-tech marketing.
