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Shrirang Nargund

Consultant - OTT : Original Content - Media & Entertainment - Founder-Director - Shubha Media

Professional Background

Shrirang Nargund is a seasoned professional with over 25 years of rich experience in the Media and Entertainment (M&E) industry. As a visionary, he has excelled in various roles across the spectrum of content development, technology, and business strategy. His extensive journey began in the 1990s with the emergence of satellite channels, and he has adeptly adapted to the rapid advancements that followed in the digital and web era. Shrirang's deep understanding of broadcast, film production, and now, the thriving realm of Over-The-Top (OTT) media platforms has uniquely positioned him as an expert in Indian regional language content, particularly in the last six years.

Shrirang operates as an Independent Consultant at Shubha Media, where he provides comprehensive consultancy services centered around content, technology, and business for creators, companies, and platforms in the M&E landscape. His prior experiences include serving as a consultant and mentor at WorthITT, and as the founder and director of Shubha Media. This intentional trajectory illustrates Shrirang's ability to spearhead initiatives that aim to innovate and enhance the media landscape in India.

Throughout his career, Shrirang has held pivotal roles as a post-production and creative producer for various media companies, also contributing to major broadcasting networks like E-TV. His versatility as a core team member, alongside his freelancing efforts, has enriched his understanding of the industry's multifaceted nature. Shrirang's extensive network and professional connections in the global media landscape allow him to stay at the forefront of industry trends, which he actively shares through engaging posts on LinkedIn.

An advocate for original content and an early believer in the Indian OTT revolution, Shrirang was ahead of his time by conceptualizing India’s first independent OTT platform focused on regional languages around 2013-14. Although this venture faced challenges in securing investment and was ultimately unrealized, it showcased his foresight and unwavering belief in the potential of OTT to redefine the M&E industry in India. Shrirang truly embodies the spirit of innovation and persistence, continuously working to provide value to the media ecosystem through his consultancy services.

Education and Achievements

Shrirang Nargund received a Diploma in Audio & Video Engineering from Vivekanand Engineering, a foundation that has supported his career in media production and consultancy. His educational background, combined with over two decades of hands-on experience, equips him with the necessary skills and knowledge to navigate the complex and ever-evolving landscape of the media and entertainment sector.

In addition to his professional endeavors, Shrirang is also known for his musical inclinations and artistic pursuits. A trained musician in Indian classical music, his creative passion complements his professional expertise, driving a unique perspective into the projects he undertakes. Although he humorously refers to himself as a dropout from Sir JJ School of Arts, this aspect of his background adds a layer of creativity to his professional identity.

Personal Philosophy and Community Engagement

Beyond the confines of his professional life, Shrirang is dedicated to contributing to his community, particularly in fostering connections and providing support to startup ventures in the content space. His enthusiasm for start-ups illustrates his belief in the power of collaboration and innovation within the media industry. Shrirang firmly believes that while the world is vast and life may seem short, each moment can be made meaningful through creativity and engagement with others. With each interaction, he strives to inspire and empower content creators and entrepreneurs to realize their visions, further underscoring his role as an industry thought leader and advocate for original content.

As an OTT evangelist and practitioner, Shrirang is well-known for his belief that India has a significant competitive advantage over other nations, particularly due to its rich diversity in languages and cultures. His advocacy for content that resonates with local audiences plays an essential role in shaping the future of the Indian media landscape, aligning opportunities with consumers' preferences while nurturing creative expression.

In conclusion, Shrirang Nargund's impressive journey through the Media and Entertainment industry showcases his dedication, innovative spirit, and commitment to elevating original content in regional languages. His significant contributions, from consulting and mentoring to community engagement, paint a picture of a professional who not only understands the past and present of M&E but is actively shaping its future. His passion for music and his determination to encourage start-up culture further solidify Shrirang's reputation as an influential figure in the industry. Throughout his work, Shrirang aims to create meaningful experiences and connections that enrich the media landscape in India and beyond.

Related Questions

How did Shrirang Nargund develop his expertise in the Media and Entertainment industry over 25 years?
What are some key insights Shrirang Nargund has shared about the future of OTT platforms in India?
In what ways has Shrirang Nargund's background in music and arts influenced his approach to content creation?
What challenges did Shrirang Nargund face when planning India's first independent OTT platform, and what can be learned from his experience?
How does Shrirang Nargund's belief in the potential of regional language content shape his consulting services for creators and companies?
Shrirang Nargund
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Location

Mumbai, Maharashtra, India