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Shruti Sinha

Senior Director, Analytics at Klick

Shruti Sinha is an accomplished professional with 11 years of business analytics experience, demonstrating expertise in leading and delivering various strategic business solutions for top retail, financial, and pharmaceutical firms.

She possesses in-depth knowledge of complex analytical methods and tools, proficient in SQL, SAS, Microsoft Excel, Spotfire, Tableau, R, Python, VBA, and other analytic tools.

Shruti has led the development and management of products that assist organizations in making data-driven decisions, minimizing risk, and maximizing profits. She is a problem solver, strategic thinker, and is energized by changing technology and opportunities.

She holds an M.S. in Operations Research from Columbia University and a B.Tech. in Computer Science and Engineering from the Indian Institute of Technology.

Shruti's career has seen her excel in roles such as Senior Director, Analytics at Klick, Director of Analytics at Merkle, and various positions at Mu Sigma Inc. and QuEdge Software Solutions Pvt. Ltd.

With specialties in data analytics, market research, market mix modeling, stochastic & predictive modeling, campaign design & measurement, management reporting, and segmentation, she is also an author of a whitepaper on creating email subject lines to increase open rates.

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Location

New York, New York, United States