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Shujan Bertrand

Founder of Aplat, Department Chair of Industrial Design & Furniture, Leading Circular Design Education

Shujan Bertrand is an accomplished industrial designer and the Chair of the Industrial Design Program at California College of the Arts (CCA). She is also the founder of Aplat Inc., a company based in San Francisco that specializes in sustainable design and zero-waste manufacturing. Bertrand advocates for local manufacturing, supporting organic farms and donating 1% of profits to environmental causes.12

With over 20 years of experience, she has worked internationally in cities like Paris, Milan, and Seoul. Her design expertise spans soft goods design, advanced product development, and strategy, impacting notable brands such as Nike, Samsung, and Procter & Gamble.1 Bertrand is recognized for her innovative approach, utilizing origami principles to minimize waste in her designs. During the COVID-19 pandemic, she pivoted her business to produce personal protective equipment (PPE), donating over 20,000 masks to healthcare workers.1

In her role at CCA, she is focused on developing a circular design curriculum that emphasizes sustainability and social responsibility in industrial design education.34 Her contributions have significantly advanced the field of industrial design, particularly regarding women's representation and sustainable practices.1

Highlights

Aug 30 · linkedin

Thrilled to embark on a new chapter as I step foot onto the vibrant campus of California College of the Arts for the first day of the fall semester! 🍂📚

The air is abuzz with creativity and anticipation. I look forward to connecting with inspiring faculty members who are experts in their fields and getting to know fellow students who share my passion for design.

Here's to a semester filled with growth, learning, and endless design exploration. ✨ Stay tuned for updates as I journey through this exciting academic adventure at #CCA

#industrialdesign #NewBeginnings #DesignEducation #CreativityUnleashed #backtoschool2023 #circulardesign #californiadesign

Aug 27 · linkedin

Joey Zeledón presentations on the narratives surrounding our Identity was incredibly heart-touching. His words and insights resonated deeply, making us reflect on the profound connection between identity and design. Zeledón's warmth and personal touch added a unique dimension to the conference, leaving us inspired and emotionally moved. Industrial Designers Society of America (IDSA) #IDSAIDC

Related Questions

What inspired Shujan Bertrand to start Aplat Inc?
How has Shujan Bertrand's work at California College of the Arts impacted the industrial design program?
What are some notable projects Shujan Bertrand has led at IDEO and Astro Studios?
How does Shujan Bertrand incorporate origami principles into her zero-waste design?
What are Shujan Bertrand's future plans for Aplat Inc?
Shujan Bertrand
Shujan Bertrand, photo 1
Shujan Bertrand, photo 2
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Location

San Mateo, California, United States