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Sian Davies

Founder, The Behavioural Architects

Sian Davies is a strategic marketing consultant and researcher with over 20 years of experience. She expertly combines creativity and rigor to develop foundational insights that fuel brand and consumer strategy.

Sian Davies obtained a BA in Politics, Philosophy, and Economics from the University of Oxford and also attended Haberdashers' Aske's Hatcham School for Girls.

Throughout her career, Sian has held key positions in renowned organizations, including being the Founder of The Behavioural Architects, Chief Executive at The Futures Company, CEO at Henley Centre Headlight Vision, CEO at The Henley Centre, Head of Communications Team and Managing Director at The Henley Centre, and Principal at Mercer Management Consulting.

Highlights

Dec 5 · linkedin

Delighted to attend the Market Research Society (MRS) Awards last night and receive the award for New Consumer Insights. Thank you to the team at Google for their amazing collaboration and inspiration - Jonny Protheroe, Pablo Perez, Sarah Ashley, Emily Allen, Tamara Bos and Debadeep B. And to Dipesh Mistry and the extended team at The Behavioural Architects, Cobalt Sky and Analytical People thank you for your outstanding work. Hats off, kudos, we did it!!

Sep 25 · linkedin

Marketing in the Messy Middle g.co/think/messymiddle2

Delighted to share news about the launch of our latest collaboration with Google: 'Decoding Decisions: Marketing in the messy middle' . This new report builds on the earlier findings of Decoding Decisions and is the result of three years of analysis and experiments into the behaviours that shape consumer decision-making.

It reveals how behavioural science principles can be applied in three real-world marketing scenarios - in Search advertising, information on brand websites, and at different points of sale where consumers buy.

Download the full report from: g.co/think/messymiddle2

A huge thank you to Jonny Protheroe Sarah Ashley Tamara Bos Emily Allen Pablo Perez from Google for their on-going partnership, to Dipesh Mistry and the rest of the TBA team and to Rebecca Cole and the team at Cobalt Sky for helping us pioneer new ways to simulate decision making.

#Research #Insight #BeSci #BehaviouralScience #Google #TBA #Marketing #Decodingdecisions #Consumers #DD2

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Sian Davies
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Location

London, England, United Kingdom