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Sibyl B.

Director, EFS Performance and Growth at ATB

Sibyl B.

Sibyl B. is the Director of Strategy Analysis, Distribution & Experience at ATB Financial in Calgary, Alberta, Canada. Some key facts about her:

  • She has expertise in B2B, business development, developing and implementing traditional and non-traditional marketing strategies, social media, sales and event planning.1

  • Prior to her current role, she held several other positions at ATB Financial, including Senior Manager of Strategic Partnerships at Brightside by ATB and Manager of Strategic Partnerships at Brightside by ATB.1

  • She has a Bachelor's degree in Communications & Marketing from Mount Royal University and a Diploma in Broadcasting (Radio & TV) from the same university.1

  • Sibyl has completed several certifications, including the Communications & Advertising Accredited Professional (CAAP) Certificate Program, Data Analytics Professional Certificate Program from Google, and the Workplace Mental Health Leadership Certificate Program from Queen's University.1

  • In her current role as Director of Strategy Analysis, Distribution & Experience, she is responsible for supporting the overarching acquisition for growth strategies within Everyday Financial Services (EFS) at ATB Financial.1

Related Questions

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What is Sibyl B.'s background in communications and marketing?
How does Sibyl B. integrate social media into her marketing strategies?
Sibyl B.
Sibyl B., photo 1
Sibyl B., photo 2
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Experience

Director, Strategy Analysis, Distribution & Experience at ATB Financial (July 2022 - Present)
Senior Manager, Strategic Partnerships at ATB Financial (January 2022 - July 2022), Senior Manager, Strategic Partnerships at Brightside by ATB (April 2021 - March 2022), Manager, Strategic Partnerships at Brightside by ATB (November 2019 - April 2021), CEO & Founder at One & Only Proposals + Special Events™ (September 2015 - December 2019), Partnership & Business Development Lead at The Gathering of Cult Brands (August 2018 - November 2019), Community Investment Specialist at Axia FibreNet (October 2017 - October 2018), Promotions Director at Bell Media (February 2013 - October 2017), Promotions Coordinator at Bell Media (February 2010 - February 2013), Brand Ambassador at Bell Media (October 2008 - February 2010)

Location

Calgary, Alberta, Canada