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Sid Ratna

US Chief Marketing & Analytics Officer at JP Morgan AM - Leading Data-driven Transformation, Digital Client outreach and Acquisition. Distribution Strategy through AI, Machine Learning and Business Intelligence

Sid Ratna is the US Chief Marketing, Analytics Officer at J.P. Morgan, holding the role of US CMO and Global Head of Analytics, BI & Sales Enablement.

In this capacity, Sid's primary focus is on the transformation of JPMAM's distribution strategy into a data-driven and digital-first approach.

Collaborating closely with the US CEO, Sid emphasizes articulating clear 'north star' goals, KPIs, and OKRs that align with a 5-year strategic plan and initiatives roadmap.

A key aspect of Sid's work involves uniting various business functions under a single distribution strategy to drive organizational alignment and efficiency.

Sid's team measures success not just by creating 'distribution alpha' through algorithms but also by fostering organizational buy-in and technology adoption.

With a vision centered on crafting thoughtful and engaging client experiences, Sid focuses on integrating structured and unstructured data across digital and in-person touchpoints.

Sid's approach involves disrupting the status quo and advancing against the organization's maturity model, pushing for continuous improvement and innovation.

Preferring the titles of 'revenue generators' and 'solution engineers' over traditional labels, Sid promotes a team of diverse expertise with a broad enterprise understanding and deep subject matter knowledge.

Sid Ratna's team actively seeks individuals who share a similar mindset and are passionate about driving impactful change within the organization.

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Location

Greater New York City Area